TIPS TO BREAK THE COMPETITION AT SOCIAL MEDIA PLATFORMS

Social media platform is the most influential and crowded place of digital sphere. Popularity of social media, availability of smartphones has made social media platforms reach to customers regardless of any geographical boundaries. Marketers have already identified the importance of social media for their brand promotion and they are updating their product and service according to the need of the customers to continue their visibility in customers mind. Social media platforms are fiercely competitive zone and people will show interest in those, for whom they have a likeability.

Customers likeability comes from their own preference and the quality of content offered, discounts etc given by the brands to them.

To increase this likeability quotient , here are some small tips to apply

    Being real:

Companies will have to keep their standard promotional campaign aside and start some real conversation with its customers. Customers does not want to hear the sales pitch, by connecting them with emotional quotient can develop authenticity for the brand. Social media gives platform to showcase what the company really is and not what they sell. Adding brand voice and a touch of human element will increase the connection of the brand with its customers.

    Adding value by providing mixture of content:

Customers should be given a mix of quality content to increase their likeability for the brand. It is beneficial to add links for the content that can add value to their knowledge. This will signify the positive gesture taken by the company for the customers. The content used for the website should have videos as they catch  attention much more than other mediums. Seo services in usa extensively use the method of posting contents natively  on social media platforms to eliminates the barrier between the audience and the content.

    Discussion

Inviting discussion insure the consistent flow of communication between the customers with the company. Brands should engage their followers into constructive discussion, know their preferences, their feedback on any new product launched. For example if you are on twitter, you may ask question related to any relevant news about your industry or feedback about the recent product launched

    Nurturing the followers

It is important to have social media community management to grow stronger, bigger and more engaged followers .One of the way of doing it is, to connect the activities of the social media platforms. For example, starting a opinion poll in twitter and then discussing the result obtained in other platforms. By doing this, brands ensure that followers can follow them on other platforms as well.

    Negative feedback

Companies in the business always try hard to give maximum satisfaction to its customers but this is practically impossible to do. The best way is to be open for criticism. Social media is a platform where customers openly express their opinions. It is important that the grievance are dealt with full humility and understanding. Make sure that bad thing should be presented with something good.

    Telling stories

Social media is not a platform to gaga about the sale. It is about connecting people emotionally to the company. Use videos that tells the journey from scratch to sky. Social media platforms should showcase the deeper look of the company. Consultant from new york seo company aptly defines that social media is about connecting with customers in a way that the customer can determine meaning.

Social media gives privilege to brands to become a part of the customers lives. Interaction always play a vital role in telling what the company is, apart from what they sell. It helps to create meaningful interaction with its customers. But to be likeable among many, a high quality content and innovative method of engaging the audience should be followed.

 

More info: https://www.10seos.com/