The Ever Changing SEO

If one is such gullible in this vast field of SEO, then he probably be in flooded with conflicting messages.

One on hand, he feel happy thinking how important it is to have a website and an online presence that helps you connect with new customers and rank well in search engine results. Conversely he got that SEO isn’t effective, is outdated, or is black hat, which is the realm of spammers. How can then reconcile these opposing viewpoints?

Nevertheless, SEO is continuously evolving process, changing rapidly and daily. SEO isn’t dead.

In earlier times, SEO referred primarily to a series of strategic approaches one can use to get site into one of the top spots on search engines like Google and Bing. SEO guru offered advice on how to build links, how to structure your website, how to select domain names, and a host of other topics designed to push you to the top of the search engines for specific searches.

Competing successfully largely boiled down to mastering and implementing this body of knowledge.

Today, the reality of standing out in the digital seas is more complex. Tactics still have a place but a high ranking site is largely a function of a well thought out strategy that integrates multiple aspects, from great content and quality links to an active social media presence and a deep understanding of your audience.

Integration is an important concept. SEO brings together a host of different disciplines like search optimization tactics, social media marketing, local marketing, conversion optimization, and content development.

In other words, in order to rank well and compete in the digital world, entrepreneurs and businesses have to embrace a wider range of online marketing disciplines than ever before. It’s not enough to think that one type of expertise will get you all the way.

Instead, you have to become a student of digital marketing, establish a strong foundation, and then continue your education in more advanced and diverse areas that complement your core knowledge.

SEO today relies on authority positioning, having a strong brand, and creating real value for people interested in your niche. It’s a highly ethical discipline, where hard work and investment are rewarded.   

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