Google Panda update is a search filter. It is meant to stop
sites with poor quality and low or thin content. It stops such sites working
into Google's top results. Panda is updated from time-to-time. When this
happens, sites previously hit may escape, if they’ve made the right changes.
Panda may also catch sites that escaped before.
So sites that have been suffering from this algorithm may
see a recovery in the near future. However, not all sites will see a recovery,
some may not recover, new sites may also be hit by this data refresh.
Google experts also provide the proper data that will help
one to find how the latest panda may affect his site and he can adjust.
When an iteration of Google's search algorithm introduced,
it aimed at low content web and some brands saw upward of 90% loss in their
organic search footprint.
Google tightly guards its search algorithm secrets. Panda
based on what Google representatives have said about it and on other data
analyses shared among the web marketing large community.
- Panda targets thin and low content on sites, which often
equates to a general lack of content.
- Panda targets duplicate content, usually when a site has a
large volume of it
- Panda targets machine-generated content, what
marketers often refer to as “spun content”
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