Ways to avoid negative SEO:

For the sake to maintain online ranking and manage reputation, Search engine optimization needs to be understood deeply and carefully. SEO performed following the guidelines of search engine is beneficial for your website while negative SEO also known as reverse SEO can make you extinct out of search engine result pages. Negative SEO is an unethical way to perform search engine optimization. It may permanently ruin your performance and reputation over major online platforms that in turn causes direct impact on your position in the search engine result pages. Avoid negative SEO to enter  in your marketing procedure so as to protect your website from being penalized by major search engines. 

Negative SEO may exist through:

    Distribution of copied content

    Website hacking

    Building fake and unrealistic profiles on social media

    Generating spam links

There are numerous tools available online to check out that whether your website is being affected due to shortcoming of SEO or not. Incase your website is unable to perform good online or your Google ranks aren't springing up anymore, then a careful attention is needed. Following tools may aid you in understanding that where exactly the positive changes are required.

Ahrefs.com: The website is featured with useful tools such as site explorer, backlink checker, crawl report, backlink report and content explorer. Such tools provide an aid in easy understanding that where your website is lagging behind.

monitorbacklinks.com : It sends you an email alert incase you are missing out any important backlink that your website should have. Negative SEO may find its presence over your website before you realize. So, it just takes to check the emails on regular terms so as to protect your website from having negative SEO traits.

Majestic SEO: Majestic SEO is a great savior in case your website is having spamming externally. It extracts all the link lists that direct towards the pages of your website.

Avoid negative SEO:

Use Copyspace:

Copyspace is a useful tool to identify the copied content on your website. Moreover, it releases the links that comprise of the content similar to what is written on your website. You just need to submit your content or Url of web pages and result comes out in a much lesser time than expected.


Website Security:

Prevent your website from negative SEO using Google Authenticator Plug-in as it necessary to create backups for database timely. 

Google webmaster tools:
Sign up for the Google webmaster tools and enable the email notifications. This tool provides you email updates whenever your pages are not indexed or there is any server connectivity issue.

 

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