02:52
Atlas which was acquired by Facebook in 2013 from Microsoft was initially just developed to provide basic ad serving. After its possession by Facebook many local seo company confirm that it has been rebuilt to offer more innovative services like Demand Side Platform. This Feature is added keeping in mind the Google’s Double click Campaign Manager.
Now Atlas will be a rival of Double click campaign manager. However, its website coverage is only 6% that of Double click. So Atlas has to decide a long way in this run. So here are some of the characteristics compared between the two :
Networks : The display network of Google is a vast collection of about a million or more publishers and extends to over 95% of internet users across the world. While Atlas is still developing but actively working to build their partnerships with different users and is already indulging with a number of PMDs, video & rich media creative shops, and mobile app marketers. It is also directly supported by Facebook, where users spend most of their time as compared to other social medias. There have been some rumors that whether Facebook will allow Double click tags run on the their site or not.
Tracking Methods : Unlike Double click, Atlas focuses more on people based matching instead of cookie based matching and this strategy will surely be promising in the long run because the world is going mobile and third party cookies is not their cup of tea. This tracking method of Atlas will link back to the Facebook ID of the user and this is indeed smarter targeting. A logged in Google user ID could be benefited the same way in the future, but at present the Double click stack is still focused on using cookies.
Implementation : Users always want to make sure that whatever platform they use that should be compatible with all the partners and publishers, as stated by seo nashville. Starting from workflow and campaign management to implementation on the back end of the website, there are many features of an ad server and DSP that make everyday execution more smoother but have a lot of technical issues at the start.
Double click and Atlas both have API access which makes some aspects of integration less sophisticated. As Atlas is gradually making its grip strong in the digital market let us see what new doors it is going to open in the future.
Now Atlas will be a rival of Double click campaign manager. However, its website coverage is only 6% that of Double click. So Atlas has to decide a long way in this run. So here are some of the characteristics compared between the two :
Networks : The display network of Google is a vast collection of about a million or more publishers and extends to over 95% of internet users across the world. While Atlas is still developing but actively working to build their partnerships with different users and is already indulging with a number of PMDs, video & rich media creative shops, and mobile app marketers. It is also directly supported by Facebook, where users spend most of their time as compared to other social medias. There have been some rumors that whether Facebook will allow Double click tags run on the their site or not.
Tracking Methods : Unlike Double click, Atlas focuses more on people based matching instead of cookie based matching and this strategy will surely be promising in the long run because the world is going mobile and third party cookies is not their cup of tea. This tracking method of Atlas will link back to the Facebook ID of the user and this is indeed smarter targeting. A logged in Google user ID could be benefited the same way in the future, but at present the Double click stack is still focused on using cookies.
Implementation : Users always want to make sure that whatever platform they use that should be compatible with all the partners and publishers, as stated by seo nashville. Starting from workflow and campaign management to implementation on the back end of the website, there are many features of an ad server and DSP that make everyday execution more smoother but have a lot of technical issues at the start.
Double click and Atlas both have API access which makes some aspects of integration less sophisticated. As Atlas is gradually making its grip strong in the digital market let us see what new doors it is going to open in the future.
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