01:51
It is often said that the content is the king. It is not some random saying by some random person and we are carrying it forward. It is a well thought statement, the Gurus of Marketing strategies believe in, who did research and reached the conclusion. If you are not convinced, this article may do it. The truth behind best seo companies being the best is the optimum utilization of content marketing. The content writing is based on three important Ws- Who, What and Why. Let us discuss in detail each of them.
1 Understanding the target audience (Who)
2 The horizon of the content (What)
3 Quality of content that people may engage into (Why)
The first and foremost pillar of a successful business is content and the foundation of content is understanding your target group. A business is set up keeping specific audience in mind. Whether it is based on the class- upper, middle or lower, or based on gender, or based on age. You have to develop the content accordingly. If content is not according to the likes of your target group, they would not show interest in it and you can not be successful. To know your viewers and buyers is very essential. The preferences of students, homemakers, businessmen, girls, boys and working class are all different. It is important that they get engaged in the content we provide them. And this would be possible if our content is good. If people like us, follow us, view us they will most likely purchase what we are selling. So instead of trying to become the king of all trades, just be the king of understanding your target people.
Now you know your audience. The next step is providing the content that may be according to their liking in which they can be engaged and we are liked and appreciated. The horizon of content writing is vast. You can write on anything and everything- from a fallen leaf from the tree to the aeroplane in the sky. But that may not be liked by the working class or students. You can write about how to cheat in exam without getting caught but it would not be appreciated by Moms and Dads. So keep the scope of your content limited to the likings of your audiences. Once you have grabbed it, divide your content scope into parts and try to cover each and every section that people may find humorous, informative, engaging and worth enough to read your next article.
The last but holy grail of content writing- the quality. You know who you are addressing, you know what is their liking but you fail to deliver the quality in content then all the effort will go in vain. The competition in the market is huge. If you do not deliver, some other would. Thus you can not become successful by crappy content. You earn when people see your content, sponsors earn, but what’s in it for audiences? It is the fun they feel while reading your content, the lesson they learn, the techniques that make their life easier or anything by which they are benefited. So always write on something by which your audiences will profited in any form. Today’s smart audience knows where to invest time and energy and where not to. If your content is engaging, you are successful. Many SEO Firms are successful because of their content quality.
1 Understanding the target audience (Who)
2 The horizon of the content (What)
3 Quality of content that people may engage into (Why)
The first and foremost pillar of a successful business is content and the foundation of content is understanding your target group. A business is set up keeping specific audience in mind. Whether it is based on the class- upper, middle or lower, or based on gender, or based on age. You have to develop the content accordingly. If content is not according to the likes of your target group, they would not show interest in it and you can not be successful. To know your viewers and buyers is very essential. The preferences of students, homemakers, businessmen, girls, boys and working class are all different. It is important that they get engaged in the content we provide them. And this would be possible if our content is good. If people like us, follow us, view us they will most likely purchase what we are selling. So instead of trying to become the king of all trades, just be the king of understanding your target people.
Now you know your audience. The next step is providing the content that may be according to their liking in which they can be engaged and we are liked and appreciated. The horizon of content writing is vast. You can write on anything and everything- from a fallen leaf from the tree to the aeroplane in the sky. But that may not be liked by the working class or students. You can write about how to cheat in exam without getting caught but it would not be appreciated by Moms and Dads. So keep the scope of your content limited to the likings of your audiences. Once you have grabbed it, divide your content scope into parts and try to cover each and every section that people may find humorous, informative, engaging and worth enough to read your next article.
The last but holy grail of content writing- the quality. You know who you are addressing, you know what is their liking but you fail to deliver the quality in content then all the effort will go in vain. The competition in the market is huge. If you do not deliver, some other would. Thus you can not become successful by crappy content. You earn when people see your content, sponsors earn, but what’s in it for audiences? It is the fun they feel while reading your content, the lesson they learn, the techniques that make their life easier or anything by which they are benefited. So always write on something by which your audiences will profited in any form. Today’s smart audience knows where to invest time and energy and where not to. If your content is engaging, you are successful. Many SEO Firms are successful because of their content quality.
0 comments:
Post a Comment