Beyond SEO: Brand Recognition = Brand preference

 

How many times have we opted for a famous brand’s product instead of similar type less famous brands. The answer is probably most of the times. We all have a mindset that what we call ‘branded’ products are good in performance and used by most of the people. But is it true? Or the product/brand is famous because of top notch marketing? This is to give a much thought. Anyhow, our this discussion is entirely based on exploiting this concept of ‘brand recognition’ such that even if initially we are at lower position in the search engine results ranking, the click through rates are more and we will get significant volume of traffic.

SEO is of paramount importance, we are not saying to keep it in the side and focus only on becoming famous. As the first step, hire a good seo firm, like california seo company. Thus you will be visible on the first page of search engine. The ranking doesn’t matter, for just now. Because what we are doing next is magical. But before we start about what to do, let us discuss why to do it.

What Does Brand Preference Result Into

1. More Click through rates CTR. Ok.. So we have already discussed that. When people know you by name, then even if you are at 4th or 5th or 6th position in search results, the probability of clicks is more than the sites with same rankings and no brand recognition. What we are saying that, with the popularity, a trust factor too creeps along. Thus people tend to prefer you over lesser known brands. Eventually, when the CTRs increase, Google rewards you with the better rankings. Thus without the hard core SEO techniques and brainstorming to trick google bots into putting you on top, you can achieve what you want. Yes, it takes time.But isn’t the effect is long term?
   
2. More return visits. It is the after effect of the first time search. It doesn’t matter how you reached the site the first time, but next time you are typing the similar keyword, the branded site will get preference. In simpler words, if someone has been to a site, and goes back to it again and again, then browser remembers that address and suggests the words before even writing the full search word. Like someone visits site named “topsolutions”, so next time he types ‘t’, browser will automatically suggest ‘topsolutions’ and boom..it is preferential treatment. These biased based search queries, improves the rankings. Google also thinks that if that ‘topsolutions’ is so much searched, let’s put it on the top.
   
3. More conversions. It is the more direct result of brand recognition. When people know you, they search for you, when they find you..they purchase, thus more sales.
   
4. More brand recognition. Confused? Well don’t be. When people are visiting you, purchasing from you, they will appreciate you too. This may be through social media or blogs or verbal appreciation. Your brand name is enhanced, as a result more audiences, more sales and more recognition. See the cycle continues. But keep the quality of your product even better than your name, to continue the cycle. Otherwise cycle breaks and no more amplified sales.
   
5. More quality interpretation. We all think that what is famous, is good in quality or what is expensive, is good. Thus with the bigger name, comes the perk of ‘better quality’ conception. Brand recognition will enhance the perception of quality and value for money.

How Can Brand Recognition be Improved?

For good sales, give your audiences a reason to connect with you. Your whole strategy of marketing should be based on preference of your target group. Customer is the king and you  need to please the king to survive in this world of high competition. A world where with the launch of one high priced product, a lots and lots of low priced(may be quality too) dupes gets flooded in the market. So how can a brand, stand out in this crowd? How can it become more recognised than the competitors? To all questions, there is one answer- know your audiences. Now to increase sales..i mean brand affinity...i mean brand recognition, here are some ways.

1. Improve Quality. If the quality of your product is not good, all the hard work of popularising the brand, goes in vain. Keep the quality of the product such that customers may appreciate it, values it. Present the truth about your product. After buying, your customers should not feel cheated. When brand values the customer’s requirement, it is recognised.
   
2. Improve presentation. The way you advertise for your brand is very crucial. It is the thing that attracts buyers. It is the thing that spread your popularity. So to make it the best, use best visuals, voice and tone. Thus when people see you, they recognize you. When people hear you, they recognise you. Do something different, try to stand out (in a good way).
   
3. Improve content. Content is always the central of any marketing strategy. If your content is according to the likes of people, if it is fulfilling their needs/queries then you are a hit. Formulate the content according to the trend, according to your target audience. It is the best way to come closer to your audiences.
   
4. Have a Brand Representative/Influencer/Advocates. The number of people a brand can influence is limited. It may not reach to a large number of audiences. But having a brand ambassadors like famous celebrities, opens up a new way. The number of people a celeb can influence is certainly very high. Moreover, some bloggers, youtubers have so much followers and very high influence level that people buy what they suggest. And you need not to pay them much. Just have a sound relationship. And the best ones are your loyal customers. They will praise you for nothing at all. So, influence marketing has a very high scope and important contribution in brand recognition.
   
5. Correct Price. The price of the product should be according to the quality. It should be according to your targeted group of audiences. They should not feel like they are paying too much, nor they should feel like investing in a cheap roadside product.

So, now we know that ‘name’ is very important in business. “What’s in the name” is all rubbish in marketing world. To get a huge number of benefits including sales, get your brand embossed on the people’s mind, such that when they think about getting a product you sell, they go nowhere else.

Rankings & Reviews of Top 10 Seo Companies