05:25
Instagram is one of the favourite social media platforms of almost every individual globally. Its exquisite features help to create fun and interesting environment online. People are eager to post their images and videos on this platform and gain recognition by several followers. Instagram has become one of the most popular social media both for marketing as well as personal use.
Earlier the time limit of videos on Instagram was just 15 seconds but now they have set forth the new update officially. This new update reveals that now the videos will have a time span of 60 seconds, this simply means that now users can post longer videos and viewers can enjoy them more. Instagram is playing smart here, don’t you think? Everyone knows that audience is more attracted by visuals and hence giving a chance to post more illustrative videos will make it interesting.
According to Phoenix SEO expert, longer videos are proving beneficial for those Instagram users who like to watch videos. Studies and surveys have reported that there are in fact many users who are enjoying this latest update. This new strategy has even opened doors for brands and marketers as well. The company has revealed that the amount of time spent on watching videos has risen up to 40% since the last 6 months. According to them, this is a rapid increase and people are more indulging into it. This is what they wanted, having more connections with their users is their first priority.
One additional update along with this is that now the ios users can once again create videos out of multiple clips from the camera roll.
Both of these new updates have already being implemented and they will reach slowly to every user.
How will marketers and advertisers be affected?
Longer videos mean longer time to narrate your story and sell your product in a more innovative way. A direct transformation from 15 seconds to 60 seconds will surely help the advertisers and marketers to sell their services in a better way as stated by SEO service San Francisco. They can convince their users more easily and it is a natural offering to the advertisers.
One drawback of this update is that now the marketing teams have to make the required changes in their video marketing strategies all over again. Since this new advent has not been implemented everywhere hence we cannot say about the outcomes yet. It might be possible that users might find it boring or they would find that 45 seconds is more than enough. Anything can happen in near future, all depends on the user’s choice. But the data which will unveil after this change will be quite interesting and will uncover a lot of things about people that how do they respond to video on internet.
Earlier the time limit of videos on Instagram was just 15 seconds but now they have set forth the new update officially. This new update reveals that now the videos will have a time span of 60 seconds, this simply means that now users can post longer videos and viewers can enjoy them more. Instagram is playing smart here, don’t you think? Everyone knows that audience is more attracted by visuals and hence giving a chance to post more illustrative videos will make it interesting.
According to Phoenix SEO expert, longer videos are proving beneficial for those Instagram users who like to watch videos. Studies and surveys have reported that there are in fact many users who are enjoying this latest update. This new strategy has even opened doors for brands and marketers as well. The company has revealed that the amount of time spent on watching videos has risen up to 40% since the last 6 months. According to them, this is a rapid increase and people are more indulging into it. This is what they wanted, having more connections with their users is their first priority.
One additional update along with this is that now the ios users can once again create videos out of multiple clips from the camera roll.
Both of these new updates have already being implemented and they will reach slowly to every user.
How will marketers and advertisers be affected?
Longer videos mean longer time to narrate your story and sell your product in a more innovative way. A direct transformation from 15 seconds to 60 seconds will surely help the advertisers and marketers to sell their services in a better way as stated by SEO service San Francisco. They can convince their users more easily and it is a natural offering to the advertisers.
One drawback of this update is that now the marketing teams have to make the required changes in their video marketing strategies all over again. Since this new advent has not been implemented everywhere hence we cannot say about the outcomes yet. It might be possible that users might find it boring or they would find that 45 seconds is more than enough. Anything can happen in near future, all depends on the user’s choice. But the data which will unveil after this change will be quite interesting and will uncover a lot of things about people that how do they respond to video on internet.
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