Are You Also Investing On Social Influencers ? Start Spending on Data

According to a study 77% of marketers said they were confident about the data-driven approach, and 53% said they believed it makes their endeavors more customer-centric. According to the ad network reporting of SEO Dubai to social media analytics, every marketer has access to a wealth of data that offers a range of possibilities.

If you pay a social influencer instead then it is risky and of course requires marketers to plan everything correctly from the beginning. On the other hand a data-driven strategy allows for multiple iterations to find the perfect message. These variations consume resources but they also let you be closer to the best audience. They even help the marketers to optimize their message, hence creating the most effective technology.

Therefore, An effective data strategy goes beyond one-way communication. It teaches a business about its customers and their interests so that there can be an engaged community. The data-driven approach might take more legwork, but the results can be very powerful.

So here are some steps to make full use of data to generate awareness and lead a successful business:

1.Track everything:

The very first thing to do is add tracking codes to every link which is provided internally and externally to maximize available data. Consolidate it, and analyze to connect all the  dots. Then, cross-reference with third parties to make sure the results correlate with market standards. Keep in mind that a 5-to-10 percent difference between ad network and advertiser analytics is commonly accepted.

2.Use Data for personalization:

Marketers know that if they will focus on the personal details and requirements of the consumers then they will be benefitted more hence there is a trend of personalized emails. Don’t waste time in reaching out to people with a general list of promotions to boost performance and sales. Offer those products to people in which they have expressed an interest in or items that their usage suggests they will like.

3.Cross channel data:

According to SEO company ajman finding the right social influencer can be tough, that is why you should use this look-alike function to target individuals based on their interests and social interactions. Use this tool to expand reach and include all the targeted individuals, such as the audiences of direct competitors.

4.Identify direct competitors and market leaders:

Once you identify them, start tracking their marketing and sales initiatives. Subscribe to newsletters, follow them on social media, read quarterly earnings reports and sign up for a free trial. These are all valuable sources of information on various communication strategies, as well as how they re-engage users and push them through the conversion funnel. This conversation will  save time and money and also help to detect changes in the market before it’s too late.

The bottom line states that you can invest all these social influencers afterwards but before that just focus on the power of your data.