You know that you do not like that pop up ad which pops up anytime in
between when you are doing something useful. This is irritating and you just
click on the cross icon above it. Orlando SEO company says that there are
companies which are banning these pop up and hover ads as they are forcing more
and more customers to install ad blockers on their systems.
But still these ads if clicked by the users are helping in converting
them. Hence many brands still use these ads to generate sales. So, here it is
explained that how can you use these irritating ads to decide your marketing
goals and achieve them finally.
You can achieve some goals through these pop ups:
- You can use email newsletters signups in the form of pop ups as many websites these days use a pop-up to invite visitors to sign up for newsletters. If you are using it for some important notice then people will definitely click on them.
- You can use it for content download as it offers visitors a free report, e-book or other content. In this type visitors need to provide an email address in order to download.
- Most of the site retailers use popups in order to offer an instant discount to those who purchase during that visit.
How can you prevent your users from bouncing
because of pop ups:
Pop-up ads should not be interfering. If you use them nicely they can
provide a way of encouragement for a visitor to engage with your company. These
ad units are very useful and beneficial but they have lost their importance
among the consumers because of their wrong implementation.
You just have to keep them simple and small as they do not hinder the
view of the user or they should not pop up right in the center of the screen.
The worst practice websites use in designing their pop ups:
According to SEO phoenix the worst practice is when new visitors
come to your site through a link, direct navigation, or a search result, they’re
interested in what you have to offer.But your site delivers a pop-up
before they even go through your site once. This is more cumbersome for the
users when a popup requires some email address to apply a discount right away.
The best practices which you can use:
- You should test different delay times to see what works best for your site. By analysing the time you can decide that when can you set the ad to pop up.
- You can also configure the pop-up software to initiate when the visitor’s cursor moves up toward the back bar,as it indicates that he is about to leave.
- Another option is not covering up all the content. Like you can design it in a way such that it appears on the side of the article.
- Make it simple for the users such that they do not have to click on the cross icon. Such that visitors can continue to scroll through the article without any problem.
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