Let Customers Bring More Customers With Referrals

Referral is a more advantageous name to recommendations.

When you ask your friend from where he bought that shirt, he replies and says that it is a great store and you gotta visit it.

Be it an online store or offline, these recommendations bring customers. Most of the brands run these referral programs on their site which benefits both the person referring and the person being referred. The benefit may be in the form of redeemable points or discount on a minimum cart value.

Why?

Referral programs are beneficial for all. If you are referred a product, you get what you want. Your friend gets the happiness to help you and the referral points from the dealer. The dealer gets one more customer and all three of you are the winners.

According to the SEO Company Pakistan, the customers who are referred to a website are more loyal than the customers who are not. Maybe because the reviews and recommendations have that strong effect on our minds. We think that if this site is good for our friends, it must be good for us too.

Referral marketing is one of the best ways to acquire new customers without actually prospecting and reaching out to them. You can get the customers you were unaware of. For example, aftershave balm is getting crazily popular among the girls. While it is supposed to be a product for men, you would not reach out to the females. But a referral by one of your customers to a female friend can actually help you recognize and add personas to your buyers.

People are more acceptable to the recommendations from a friend and they take it more seriously than recommendations from any other source like influencers, advertisements, magazine article, TV promotion etc. If the person is not exactly a friend, 92% people trust the verdict of a person who they at least know. Only 37% people trust the PPC ads from the brands because they trust Google. 24% people invest their faith in the marketing by the brands and they would purchase from a site after reading online banner ads.

This fact may not make a sense to you but the referred customers are supposed to bring 25% higher profit margins than other customers. Well, this means they are purchasing more often or they are trusting the site to purchase expensive products.

But?

But there are those customers too who do not refer the services. 83% of the people want to refer products to a friend but only 29% of them actually do that.

Then?

So, it is better that you reach out to your customers and ask them to refer. You can include the social sharing buttons on your product page to make referrals easy.

While referral marketing is super beneficial, it is hard to manage. You need to have a dedicated team to manage it at the large scale. Referral apps can make the work a whole lot easier. While you do what you generally do, your app would automatically ask the customers to make a purchase. All the three parties concerned are happy and business blooms too.

At last

Make your referral programs all about the customers. Invest in good content and design. Use the elements or stories which inspire the customers to refer services to a friend. Do not hesitate to invest big in this strategy. This works for most of the industries if used wisely. The ROI would be high if you manage to kickstart a good referral program. State the incentives clearly so that the users do not feel cheated. Link your referral page to the homepage. Make it visible and promote the program on the social media. Customers are the king of business and you need to tell them consistently.

SEO Companies in Lahore says that 65% of the new business comes from the referrals made, so you certainly cannot ignore your customers after purchase. Create brand advocates and let the word of mouth spread. Empower your customers to boost your sales.

What do you do to increase the sales? Is referral marketing a part of your mainstream marketing? How is it working for you?