New SERP Changes Unfolding Slowly

How good it would be if you know about Google’s next update before they launch it so that you can be ready and have a proactive approach. SEO company boston states that there are some of the latest changes which are still undergoing AB/ testing and some of them are slowly setting up into the market.

So, know about these latest and still developing technologies and changes and prepare for them beforehand:

1.PPC Ads become difficult to see:

Google has been working from quite sometime in changing the colour of the PPc ads on the SERPs. It appears in yellow colour but now they have change it to green colour and this is same green as Google uses in depicting the paid and organic SERPs, hence making them difficult to identify.

This change will be beneficial for Google as more people will click on the ad and it will generate more revenue. Hence they are working on it. This strategy is under A/B testing and they will make it live soon if they find it beneficial.

2.More image results:

Google.com is showing tabs instead of thumbnails at the top of image results as it will help users to enhance their search results. The new tabs are more space efficient. This means there is more filtering options visible horizontally across the top, and Google can fit more actual images at the top of the page because the tabs do not occupy much space.

3.Product specification is right in the SERPs:

This is known as product info graph or you can say it as a knowledge graph. SEO company California states that the knowledge graph pulls all the information from Google Shopping instead of Wikipedia. Like the Knowledge Graph, the Product Info Graph appears on the right side of the page on desktop, availing space that used to be occupied by PPC ads earlier. On mobile devices it appears at the top of the search page.

4.Drive In Store Visits:

Google has integrated an interesting new feature into its shopping results. The new ‘Also available nearby’ widget was spotted in the US SERPs on a mobile search but it is reported that it doesn’t appear for all search queries. The feature links directly to the website of a local retailer so you can imagine how much benefit it would be to him to integrate this feature.

5.Bring traffic to your own site from your competitor’s SERPs:

When you search anything on your desktop then you might have noticed a box ‘People also search for’ written there. Actually, this box appears as part of the Knowledge Graph on the right side of the page. On mobile Google has disconnected it from the Knowledge Graph, as it is placed at the bottom of the page instead, and there is no Knowledge graph as such there on the screen.

This feature has more importance when it is placed in the main column. It attracts more clicks and this is very beneficial.

https://www.10seos.com/usa/california/top10