Snapchat Lenses Are Proving That They Are Genius Ad Product

Snapchat lenses, yes those filters and editors which could change the entire shape of your face just to make it funny have lured the users towards themselves in a very short span of time. Austin SEO reported that as the Snapchat lenses became free overtime the users increased to around 30 million.

As the seeing the increasing craze of Snapchat let us look at the reasons why these features of Snapchat are luring the users so much:

1.Scarcity of ad space quality:

One of the biggest problems of the digital ad industry today is the excessive availability ad space. Media buyers have infinite amount of options when it comes to placing their ads. Thi appears to be good when looked from the front but the result has mostly been negative for the media companies running the ads. Programmatic selling also automatically places ads for the lowest available price.
In this system, nobody wins. Almost all SEO consulting services say that sites which host the ads look out for the bottom space when it comes to ad revenue, and advertisers get a lot of space for placement but it is of very little quality.

Sponsored lenses do not have that problem. Since Snapchat only allows for one or two sponsored lenses a day out of more than a dozen, depending on the day every sponsorship is premium. Brands are guaranteed a good quality space because there is no competition. Hence in this way Snapchat earns a lot.

2.Choice:

It was reported that the movie X - Men , Apocalypse took over Snapchat but then too instead of giving users a few brand options with the normal lenses, Snapchat only offered nine lenses of different X-Men characters. Some users were completely annoyed at the lack of choice, A brand takeover went against sponsored lenses which was such a great format:

In case of sponsored lenses they are totally optional, and they are not at all troublesome.If you don’t want a sponsored lens, you can skip over it in a swipe with not even a single hindrance. It mixes without getting in the way of the function.

3.Intimate:

Snapchat is often grouped with Facebook and others such platforms but it is more like a chat app. It creates more closeness with the ones you are in contact through Snapchat. Snapchat is all about one to one snapping and one to group story feature.

4. Privacy:

When it comes to data collection Snapchat has always been careful. Sponsored lenses don’t ask for any personal information, nor do they collect browsing behavior for future targeting like ad tech does on the web what other platforms and browsers do.

Snapchat lenses are all safe and sound you can use them without any fear of losing your data. You do not have to compromise with your digital privacy.