Thursday, 14 July 2016

As we observe the strategies of online marketing, its keep changing and leaves an immense impact on the e-commerce market, whether its local or global, stated by SEO services company in Mumbai. In this digital world, there are different countries, cities and regions comprising their own trends which need to be considered. Being an emerging marketer, you also must be updated with your surroundings in this field.

This year in 2016, we have seen a drastic change in digital market which comprises enormous effect on all the areas.

In this post, we’re sharing some of the major e-commerce trends which you can’t afford, for the sake of your business:

United States

As per the studies, the US market is planning to go mobile entirely. We all know the fact, that mobile devices affect 22 percent of e-commerce sales and going to influence 1 trillion of retail transactions. Also, the studies have stated over 80 percent of users prefer searching for product or other details through mobile rather than going to the physical store. Rest of the 20 percent buyers said that they prefer purchasing any product or service from the online store. With these statements, it is quite clear that people are looking for more dynamic and traditional retail stores over the internet.

Mexico

This year, the e-commerce market of Mexico generates only 1.5 percent of entire retail market. There has been a subsequent increase in their e-commerce market but still they hold this position only. People prefer shopping from those stores which provide free shipping and more payment options. In figures, 70 percent of buyers said that they would prefer that online store which comprises the option of ‘No reason asked’ return. People living in Mexico are still searching for various ways to buy products online.

Canada

The market of e-commerce has flourished immensely in Canada. Even, the market has recorded growth of around 17 percent in online retail which is around 14 percent of entire US. The penetration of e-commerce has reached up to 15 percent during last year, but it is estimated that it will remain constant in future years.

North America

People living in North America are more focusing on being flexible and dynamic in their own shopping area. Whether there is any store which is completely based on ecommerce or comprises a single approach for customers who are buying products over the internet on their mobile devices. People are engaged in research and they are waiting for any new and flexible resources providing better access to the online retail.

Europe

The European market is carving out many ways for e-commerce industry. In fact, Europe makes up around a quarter of the global internet market. People living in Europe prefer faster checkout. Many online retailers are opening up brick and mortar shops to help user to see the products physically before making the online purchase. Whereas in the US people have the only option of online stores. As per the studies, 41 percent of buyers say that they would prefer to checkout online and purchase it from physical store, while 52 percent of buyers stated that they would prefer buying products online and make all the exchanging process from a physical store. The SEO services company in Mumbai agrees to the provided facts.

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