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Who is the person that you look up to?
Your big brother?
Your father?
Mother?
We always look up to the people who are more experienced than us and who have better knowledge and ideas than us. The same goes for the e-commerce too. The e-commerce giants who are already at the top of their niche have more experience than you. They have tried and tested many strategies and now they are following only the best that works in the niche.
Here are the methods that these brands are using to get the attention of the customers and the sales too. So, let us go through them.
#1. Give and take
You do not intend to buy a product. They say they will offer you a free sample and if that is good for you, you can come back later and purchase the product. You would think that there is no harm in buying the sample as you have nothing to lose. You go ahead and take that sample.
After a few days, you go back and buy the product because the product is too good.
What just happened here?
When you believe that there is nothing to lose, you are more acceptable and less critical towards the product. The big e-commerce websites are using the principle of reciprocity to net the customers. They are offering some basic thing free and asking the customers to buy whenever they feel the right time. The free something may be the product sample or some guide to buying a product.
When they do so, the customers feel like they owe them and they quickly buy the product. SEO Richmond Va warns that you have to make sure this reciprocity does not get converted in the guilt. You do not want your customers to feel bad for the free guide.
#2. Nothing is forever
The successful businesses are harnessing the power of time. They are telling their customers that the products are not available for forever. They have to act fast to buy the products. You must have seen ‘only 2 units left’ at Amazon. They are telling the audience to decide fast. When there is a time constraint, the audience is taking a decision in haste and sometimes, they buy the products that they do not even need.
#3. We promise
If you are committed to something and you deliver it too, your audience will automatically trust you no matter you are a small firm. The big brands are making big promises to the audience like free delivery, fast delivery, hassle-free return, guarantee etc. The most of them are fulfilling these promises too. You have to be consistent and honest. Do not write that you are the largest growing e-commerce unless you really are. Do not promise fast delivery and then keep canceling the orders placed.
#4. We are not saying, they all are
Yes, we are talking about the social proof. People tend to believe the words from a fellow shopper more than the words from a brand or its advertisements. We can see the testimonials on the pages of the popular website. There are also millions of reviews that seem to be helping with the sales. These websites are not so big on the advertisements because they know that at the end, the audience does not care for them and go with the reviews.
#5. You like this, right?
Tell me one thing honestly today.
When you buy some product from the Amazon, do you see the ranking of that product? Have you ever switched to a product that has better rankings that the one you shortlisted? Why?
These websites play with your decisions and tell you that you should like that particular product because many other people are. They also make some recommendations based on the products that you have shown interests in. So, they are actually telling you what you like or what you should like.
#6. We have been doing it since forever
There are two people who came to interview with you. One has an experience of 5 years and other is a fresher. If you want to give your business the best chance that it deserves, who will you hire?
Getting the point already?
The e-commerce websites are telling their customers that they are in the action for years. They are telling them that the expertise they have in serving the audience is unmatchable. As a result, the audience trusts their authority over the niche.
Now when you know what things generally work for the online shopping sites, you can also implement the same strategies to get to the audience. SEO Richmond Va says that when these websites can do it, you can too. You just have to know how you are going to do that.
If you have some more suggestions to tell us, please comment below.
Your big brother?
Your father?
Mother?
We always look up to the people who are more experienced than us and who have better knowledge and ideas than us. The same goes for the e-commerce too. The e-commerce giants who are already at the top of their niche have more experience than you. They have tried and tested many strategies and now they are following only the best that works in the niche.
Here are the methods that these brands are using to get the attention of the customers and the sales too. So, let us go through them.
#1. Give and take
You do not intend to buy a product. They say they will offer you a free sample and if that is good for you, you can come back later and purchase the product. You would think that there is no harm in buying the sample as you have nothing to lose. You go ahead and take that sample.
After a few days, you go back and buy the product because the product is too good.
What just happened here?
When you believe that there is nothing to lose, you are more acceptable and less critical towards the product. The big e-commerce websites are using the principle of reciprocity to net the customers. They are offering some basic thing free and asking the customers to buy whenever they feel the right time. The free something may be the product sample or some guide to buying a product.
When they do so, the customers feel like they owe them and they quickly buy the product. SEO Richmond Va warns that you have to make sure this reciprocity does not get converted in the guilt. You do not want your customers to feel bad for the free guide.
#2. Nothing is forever
The successful businesses are harnessing the power of time. They are telling their customers that the products are not available for forever. They have to act fast to buy the products. You must have seen ‘only 2 units left’ at Amazon. They are telling the audience to decide fast. When there is a time constraint, the audience is taking a decision in haste and sometimes, they buy the products that they do not even need.
#3. We promise
If you are committed to something and you deliver it too, your audience will automatically trust you no matter you are a small firm. The big brands are making big promises to the audience like free delivery, fast delivery, hassle-free return, guarantee etc. The most of them are fulfilling these promises too. You have to be consistent and honest. Do not write that you are the largest growing e-commerce unless you really are. Do not promise fast delivery and then keep canceling the orders placed.
#4. We are not saying, they all are
Yes, we are talking about the social proof. People tend to believe the words from a fellow shopper more than the words from a brand or its advertisements. We can see the testimonials on the pages of the popular website. There are also millions of reviews that seem to be helping with the sales. These websites are not so big on the advertisements because they know that at the end, the audience does not care for them and go with the reviews.
#5. You like this, right?
Tell me one thing honestly today.
When you buy some product from the Amazon, do you see the ranking of that product? Have you ever switched to a product that has better rankings that the one you shortlisted? Why?
These websites play with your decisions and tell you that you should like that particular product because many other people are. They also make some recommendations based on the products that you have shown interests in. So, they are actually telling you what you like or what you should like.
#6. We have been doing it since forever
There are two people who came to interview with you. One has an experience of 5 years and other is a fresher. If you want to give your business the best chance that it deserves, who will you hire?
Getting the point already?
The e-commerce websites are telling their customers that they are in the action for years. They are telling them that the expertise they have in serving the audience is unmatchable. As a result, the audience trusts their authority over the niche.
Now when you know what things generally work for the online shopping sites, you can also implement the same strategies to get to the audience. SEO Richmond Va says that when these websites can do it, you can too. You just have to know how you are going to do that.
If you have some more suggestions to tell us, please comment below.
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