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You must have heard these terms like “Content Strategy” and “Content Marketing”, if you haven’t, then you must be on vacation.
Today, in the digital industry, content marketing is becoming one of the most vital as well as overused terms by the marketers. Talking about another term “Content Strategy”, it also holds a prominent place in the practices of search engine optimization, as stated by SEO Companies in Bangalore.
But you know, both content marketing strategy and content strategy are two different things. Content strategy is all-inclusive while content marketing is a single part of the entire content strategy.
In fact, it is important for any webmaster, to understand the basic difference between content marketing and content strategy since it will further help them in planning and understand the content trait better.
With this in mind, let’s delve a little deeper into how these terms are different and how they complement each other.
What is Content Strategy?
On Wikipedia, we find a simple definition stating that “the planning, development, and management of content – written or in other media.” In order words, content strategy is your master plan that make you learn how you can apply content in every single aspect of your business.
Or we can refer content strategy as a blueprint for your business that lays out how exactly how it should onsite or offsite, as it will be used to accomplish your business goals. Content strategy is the answer to all the questions below related to content field itself:
Why should the content be published?
Where are we going to publish the content?
When should we roll out the content in front of viewers?
Who do we want to see it?
What reaction do we wish to receive from content?
What do we do with content, after publishing it?
When you find the answers to the above questions, its time for you to dive into some more nitty-gritty questions such as:
What kind of content does your audience want or expect?
How should you structure or organize your content?
Who is posting and managing your content?
How often is content being published?
How does your audience find and communicate with your content?
What is Content Marketing Strategy?
On the other hand, content marketing is considered as a soft-sell sales method to attract more customers and retain them by creating and delivering relevant or meaningful content, as depicted by SEO Company in Jaipur. It is treated like a mix of sales techniques and organic marketing strategy. With this trick, you’re disguising your marketing efforts well, which customers don’t find that they’re being sold, but rather they feel like they’re being informed.
The aspects associated with content marketing often found in blog posts, case studies, whitepapers, press releases, social media marketing, inbound marketing, PPC, SEO and much more.
So, what’s the difference between content marketing and content strategy? Since content marketing solely focuses on creating, measuring and publishing content, so we can say that it is simply an appendage of overall content strategy. It precisely addresses why your overall content strategy works and who it motivates the audience to engage.
Today, in the digital industry, content marketing is becoming one of the most vital as well as overused terms by the marketers. Talking about another term “Content Strategy”, it also holds a prominent place in the practices of search engine optimization, as stated by SEO Companies in Bangalore.
But you know, both content marketing strategy and content strategy are two different things. Content strategy is all-inclusive while content marketing is a single part of the entire content strategy.
In fact, it is important for any webmaster, to understand the basic difference between content marketing and content strategy since it will further help them in planning and understand the content trait better.
With this in mind, let’s delve a little deeper into how these terms are different and how they complement each other.
What is Content Strategy?
On Wikipedia, we find a simple definition stating that “the planning, development, and management of content – written or in other media.” In order words, content strategy is your master plan that make you learn how you can apply content in every single aspect of your business.
Or we can refer content strategy as a blueprint for your business that lays out how exactly how it should onsite or offsite, as it will be used to accomplish your business goals. Content strategy is the answer to all the questions below related to content field itself:
Why should the content be published?
Where are we going to publish the content?
When should we roll out the content in front of viewers?
Who do we want to see it?
What reaction do we wish to receive from content?
What do we do with content, after publishing it?
When you find the answers to the above questions, its time for you to dive into some more nitty-gritty questions such as:
What kind of content does your audience want or expect?
How should you structure or organize your content?
Who is posting and managing your content?
How often is content being published?
How does your audience find and communicate with your content?
What is Content Marketing Strategy?
On the other hand, content marketing is considered as a soft-sell sales method to attract more customers and retain them by creating and delivering relevant or meaningful content, as depicted by SEO Company in Jaipur. It is treated like a mix of sales techniques and organic marketing strategy. With this trick, you’re disguising your marketing efforts well, which customers don’t find that they’re being sold, but rather they feel like they’re being informed.
The aspects associated with content marketing often found in blog posts, case studies, whitepapers, press releases, social media marketing, inbound marketing, PPC, SEO and much more.
So, what’s the difference between content marketing and content strategy? Since content marketing solely focuses on creating, measuring and publishing content, so we can say that it is simply an appendage of overall content strategy. It precisely addresses why your overall content strategy works and who it motivates the audience to engage.
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