04:07
Where on the one hand, visual social media platforms like Instagram and Snapchat are getting much more popularity, there on the other hand, Pinterest is still growing its platform which offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic and enhance their overall social media marketing firms strategy.
According to a market study, it was founded that only 14 percent of B2B marketers make effective use of Pinterest as their marketing strategy to distribute their content to the Pinterest users all over the world.
B2B companies find it bit difficult to adapt Pinterest as their marketing strategy, because these companies often have such products which do not have recognizable physical presence, that is typically there with the B2C companies.
However, Pinterest is providing a pace for general people to discover new things, ideas related to whatever field. They can find inspiration for all areas of their lives. Here, we are discussing about those few opportunities which can help B2B Brands to market their products on social platform.
1. Repurpose Existing Content into Visual Content:
Humans are the visual creatures by nature, because of which, Pinterest and other Social Media is taking a rapid growth, and this is the only reason why other social media networks are working hard to enhance video and image capabilities.
A fantastic way to grab attention and promote your quality content is to repurpose it into a visual asset like an infographic. Add the infographic to the main landing page for your eBook, and pin to your Pinterest page from there. This will give your audience a helpful, visual piece of content, as well as help drive traffic to your website and the eBook itself.
2. Give Industry Influencers a Shout-Out:
Engaging with industry influencers via any social media is a great way to build relationships with them. This will help your brand to lead to larger audiences and target them for future collaborations. Foster those relationships by giving them a little shout-out on Pinterest, featuring a favorite quote or insights an influencer has shared.
3. Give all your content a Second Home:
Whatever lives on your website, whether a blog post, or an article, video images tutorials or even company news; can find a “home” at Pinterest. For this, be sure, the things you save must have a compelling visual image and a caption to it.
Create boards for different topics you have included in your content. Apart from pinning up your own content, pin other’s content too which may benefit you as well your audience.
4. Tell your Company’s story:
Social media is an incredible tool for brand awareness and building relationships with various other brands too. You can use Pinterest as a tool to spread awareness among your followers by simply uploading behind the scenes of your company’s current projects or culture you are working upon. It will help your followers to know you much better personally.
5. Speak To Your Audience’s Other Interests:
A great way to engage and entice new followers on Pinterest is to go beyond the pain points they have as potential customers and speak to their other needs, desires and interests; while also staying true and relevant to your brand.
As audiences are the key element for a business to grow rapidly, as a brand you need to look upon the needs, desires and interests of your audiences so as to cater their interest in your brand.
6. Highlight Your Customers:
Your current customers are perhaps your biggest opportunity when it come to social media marketing. By highlighting how your product or services helped them get results, or by simply highlighting interesting and innovating things that company is doing, you’re not only giving them credit, but also showing potentials how you value your customers.
7. Create Group Boards That allow for Collaboration:
Group Boards allow various pinners to collaborate with the brands which share same interests as of your brand. B2B brands can use their capabilities to engage more collaborations with influencers or can get company employees involved in contributing to group boards.
If you do decide to create a group board, add some text in the description to let people know they can participate, too, and provide a contact email so they can get in touch if they want to be added.
Pinterest is not going to make sense for every brand. Your audience, your marketing goals and overall business objectives, and the resources you have to work with all play a role in deciding where to put your social media marketing efforts. But hopefully this post has given you a little thought and some ideas for taking your social media marketing strategy higher.
According to a market study, it was founded that only 14 percent of B2B marketers make effective use of Pinterest as their marketing strategy to distribute their content to the Pinterest users all over the world.
B2B companies find it bit difficult to adapt Pinterest as their marketing strategy, because these companies often have such products which do not have recognizable physical presence, that is typically there with the B2C companies.
However, Pinterest is providing a pace for general people to discover new things, ideas related to whatever field. They can find inspiration for all areas of their lives. Here, we are discussing about those few opportunities which can help B2B Brands to market their products on social platform.
1. Repurpose Existing Content into Visual Content:
Humans are the visual creatures by nature, because of which, Pinterest and other Social Media is taking a rapid growth, and this is the only reason why other social media networks are working hard to enhance video and image capabilities.
A fantastic way to grab attention and promote your quality content is to repurpose it into a visual asset like an infographic. Add the infographic to the main landing page for your eBook, and pin to your Pinterest page from there. This will give your audience a helpful, visual piece of content, as well as help drive traffic to your website and the eBook itself.
2. Give Industry Influencers a Shout-Out:
Engaging with industry influencers via any social media is a great way to build relationships with them. This will help your brand to lead to larger audiences and target them for future collaborations. Foster those relationships by giving them a little shout-out on Pinterest, featuring a favorite quote or insights an influencer has shared.
3. Give all your content a Second Home:
Whatever lives on your website, whether a blog post, or an article, video images tutorials or even company news; can find a “home” at Pinterest. For this, be sure, the things you save must have a compelling visual image and a caption to it.
Create boards for different topics you have included in your content. Apart from pinning up your own content, pin other’s content too which may benefit you as well your audience.
4. Tell your Company’s story:
Social media is an incredible tool for brand awareness and building relationships with various other brands too. You can use Pinterest as a tool to spread awareness among your followers by simply uploading behind the scenes of your company’s current projects or culture you are working upon. It will help your followers to know you much better personally.
5. Speak To Your Audience’s Other Interests:
A great way to engage and entice new followers on Pinterest is to go beyond the pain points they have as potential customers and speak to their other needs, desires and interests; while also staying true and relevant to your brand.
As audiences are the key element for a business to grow rapidly, as a brand you need to look upon the needs, desires and interests of your audiences so as to cater their interest in your brand.
6. Highlight Your Customers:
Your current customers are perhaps your biggest opportunity when it come to social media marketing. By highlighting how your product or services helped them get results, or by simply highlighting interesting and innovating things that company is doing, you’re not only giving them credit, but also showing potentials how you value your customers.
7. Create Group Boards That allow for Collaboration:
Group Boards allow various pinners to collaborate with the brands which share same interests as of your brand. B2B brands can use their capabilities to engage more collaborations with influencers or can get company employees involved in contributing to group boards.
If you do decide to create a group board, add some text in the description to let people know they can participate, too, and provide a contact email so they can get in touch if they want to be added.
Pinterest is not going to make sense for every brand. Your audience, your marketing goals and overall business objectives, and the resources you have to work with all play a role in deciding where to put your social media marketing efforts. But hopefully this post has given you a little thought and some ideas for taking your social media marketing strategy higher.
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