Tuesday, 25 October 2016

Here we are discussing about the importance of analysing your competition before you actually get started with the optimization process. This sort of analytics is very important in the optimization and selection of Mississauga SEO Company. With all the best reasons through seeing what your rivals are doing and how they do things, and through all the diagrams and measurements that also show how the specific tools work for them, they can really bring you to create things, you may have never thought about before by yourself. So, let’s see what aspects can we check up on and how these can help with the creation of our own design.

How does competition do in the same line of business? 
 
Many people still feel kind of uneasy when it comes to observing how their adversaries do things, but mind you, this is not about spying and I can guarantee most businesses do their things by paying attention to how their closest rivals function.

Also, let me add that this is certainly not a must-do, but either before the ultimate design or before a re-branding process, I think it’s wise to see how others offer the same line of products/services and what they get inspiration from when designing their website.  This can help you be more unique in many ways. How is this possible?   It’s because you may have thought something you come up with is totally a novelty until you see what your adversaries are offering and come to the conclusion that they either offer the same or something you never even have thought of. This process helps with the creation of tons of new ideas and may actually shape your business strategy for the better.

Learning from your rivals can be a great and very much a learning experience from tons of aspects. Let’s quickly enlist a few just to summarize them all:

•    What keywords they work with
•    That’s the best they can bring out from their design and how product-authentic it is
•    The overall branding (does it work better or worse than yours?)
•    What sort of offers do they have
•    What landing page or other calls to action pop-ups do they have
•    In which aspects they perform better or worse than your business
•    What extras do they have to make their website more interesting? (Blogs? Social media profiles? What posts, pics do they publish?)
•    What campaigns do they have and if they do paid search ads or not

These days SEO experts can learn literally everything on what your adversaries are doing. But this works both ways!  Therefore it’s important to always stay in line and not do a couple of things.
This includes the following things:

•    Don’t become a doppelganger: analytics is really not for you to straight up copy what your competition is doing. What may work for them may not work for you. This is more for to see what they offer and in light of that, what you can put on the table.

All the best Mississauga SEO company offer competitors’ analysis in the beginning of the whole design and strategic process and it’s something really worth accepting because it can lead to creating something awesome at your end.

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