Wednesday, 5 October 2016

These days, there are tons of ways to find a service-provider in an area where you need to find it. But it’s never been easier to do this online. All you need to do is a portable device, internet connection, you type in the company’s name and the location in the search engine and the search results will instantly display the business cards of the top rated providers including full contact information, star-rating, photographs, opening hours and also a detailed guy as to how to get there.

Your platform on My Business doesn’t only work as a single page: it’s also an analytic tool for your profile, including important information such as:

Reviews – you can see the current star rating, the number of reviews and most importantly shows the un-responded reviews separately.
Insights – This will show some very important data from a SEO analytic perspective including

o The total number of views
o The percentage with of growth or decrease of views over a given period
o The total number of clicks
o The percentage showing how many percent is the current number less or more in comparison with the previous period ( set up by you)
o Number of followers
o The percentage with which the number of followers increased or decreased compared to the previous period.

• Total number of clicks on your company phone number featured on the profile
• Full number of exact direction requests ( by car or by public transportation)
• Total sum of website visits
• views:  this means the total amount of searches which also display your services. This is a great and very important tool to use as to compare this number and the total number of engagements for the same period. That will show the exact percentage of conversion rate (how many people sees your company and decided to get in touch with you).

All this data may mean not much to you on the first place. But if you decided to dig deeper in the knowledge of Search Engine Optimization you will soon realize that for a good optimization analyst this all is worth gold: good analytics „speak” to coders and top digital marketing companies’ experts: they will show all the outstanding issues and will show directions to analysts as to what improvements and changes they should implement in order to make your firm grow online.

Updating tools:

You always have the chance to update the photos or any information you have posted earlier. Google wants to encourage users to use its Plus page as a sort of an Instagram site and indeed it is growing day by day. Small companies are highly advised to keep their customers entertained, advised and stay relevant through multiple media sources, including the social media sites as well.

There are lots of expert who specifically deal with the social media and customer support aspect of businesses. Get in touch with one of the best SEO and press release service providers these in order to work out the best method and approach for you to take.

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