Tuesday 25 October 2016

There are so many Digital marketing agencies these days and although it might seem some of them have no connection to Optimization this is not the fact. All these things connect in some way and all have the initial, ultimate reason: to make your website and web content to be ranked on the first SERPs (search engine result page) and for it to be worth its ranking. In this overview I’d like to touch on the basic offers qualified Internet marketing and SEO services Philippines can offer these days. 

Search Engine Optimization: 

This is of course one of the core activities companies dealing with. This contains all the hundreds of aspects a site is created, re-created, analyzed and strategized. All the process goes according to the latest Ranking Standards setup by Google, Bing and other less popular search engines. These have lots of aspects to regard but the main ones regard overall content quality, preparing every single page to be easy to crawl through, making the whole site a so called open-book for the crawlers which have to go through all in order to define what to index and how to rank the content. This is a tedious process having tons of steps but it is well worth taking. Optimization pays off big time on the long haul. 

Pay per Click:

Although you may think this is not something that’s strictly related to the optimization process, PPC is a process which needs to use elements of optimization every now and then. PPC is a marketing strategy that serves as an extra push for a business, in order for them to be featured on the first SERP in form of an advertised link. The owner needs to setup a budget and pays as many times as people click on the paid advertisement. Most PPC campaigns have a Landing page added to the website that calls users to action according to the advertisement and this is where optimization comes in the picture.  PPC today is most often than not done via AdWords, but it doesn’t mean that it doesn’t need tons of experience to do it well. 

Web-design:

This involves the whole design build-up and structuring of a website and there is no way better than having everything well improved right from the start for the whole content to be up to par ranking requirement –wise. The process often involves re-designing of sites which already exist in some way or form and this is also an action that has a lot to do with SEO services Philippines.  Having a great quality well –composed site is a must-have for every business, this is why this segment is so important for every one of the businesses, whether they need a new site or need to do a whole re-branding. 

There is so much more to talk about when it comes to the whole process of bringing up a business to a fine level on the internet. I will continue this overview with the list of many other offers in the next chapter. 

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