Friday, 14 October 2016

If you do not have a huge advertising budget, you must not think about investing on Facebook likes because it is not so very valuable now as it was around five years ago. For a large number of page likes there is a marginal value always. As we all know when there are more likes to any page or a website people consider it popular and that affects your brand massively. The SEO agencies which work at a low budget do not invest much on Facebook likes, and they look forward to advertising over low budget platforms. When you have more followers, you get a big of organic reach as well. According to a survey, Facebook has disclosed an “invite button”, which is perhaps hidden for a number of users, and there are some users who have witnessed this button.

This invite button does not limit you to invite your friends only, nevertheless it enables you invite a much bigger audience beyond those people who have already liked your page. However, there are limitations attached to this button, it does not allow you to send more than 500-1000 invitations per day. Once you are done with your invitation limit, Facebook will inform you about it, and then you can check back in a day or two if you are able to access that button again or not. The most strange things about this button is that it does not appear every time, but only sometimes. It keep appearing and disappearing. If we talk about the results, it definitely makes a lot of sense, because you are aspiring for those people who have already liked your page and it is clear that they are interested in your posts as well as updates. In that case businesses use remarketing so that people who are not connected to them over Facebook can see their ad and get along with it.

Most of the local SEO services which are fortunate enough to see this invite button constantly, have added nearly 1000 fans and as per them it is not a spammy update and they have been adding these fans organically. There are very entertaining kind of people also who have sent thank you notes to these business just for the sake of inviting them to their page. Besides these thank you notes, the conversion rates have been overly beneficial too, as 1 of those 5 people that were sent an invitation to engage, ended up liking their page. In case you are running a paid-like campaign, you cannot make out that will be the people who will land up on your page and will hit the like button. Although there are chances that people who are hitting the like button have no interest in your product or service, this proves out to be quite unproductive and disappointing for sure.

Specifically, this invite button tells you that people have engaged with your content and they are expected to hit the like button, and you can keep giving them preference towards your brand so that you can turn these fans of yours into customers.

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