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This is a system mostly known by well-probed SEO Services USA experts and those who know about how coding in HTML, JavaScript and other languages work with an extensive knowledge in working on websites this way. This process is rather a tactic and I meant to include it as something interesting, not something to follow without extensive experience in knowing what you are doing.
What is structured data markup (SDM)?
Also widely mentioned as „schema markup” this is a system which gives a further help for the crawlers to „read” your content. All in all this is a form of presenting pre-arranged data so that it’s easier to reach. This is not yet included among the Google ranking requirements but it’s definitely a plus to read and learn about this, if your content can be written in SDM too.
When to use it?
There are some specific schemas linking to typical contents, this includes images, articles, videos and website types. It is used to enhance a topic.
How does it look like?
This is a data written in JSON-LD format being very similar to HTML (which crawlers all use, so it’s the must –use language when you want to be ranked) and it points to something that has a good quality data structure: it can be a list of ingredients, list of must-haves anything that’s sort of predictable. This way the search engine will read it very easily and will be able to categorize it even easier.
Structured data markup needs two basics: things/substances (which are on the list) and their properties. Recipes are the most common to be marked up, but it can be used for anything relational or similar. This schema format will present your website in two different search results?
Rich results: these are the generic results for all sorts of articles enabled to appear in list or as a single element.
Knowledge graph cards: This is a lesser known area but if your content is sort of authorized then it can be treated as more of a factual data and can appear in Google’s own knowledge graph site that’s an inside search tool within google knowledge. This is a sort of a Wikipedia within google.
Other structuring tools that can help you include Breadcrumbs and sitelinks search on your own website.
All the experienced web designers know how to structure data this way for sure and if they also offer Atlanta SEO services then they will also use this sort of structuring as and when your website content enables them to do so. Check with a professional digital marketing company in your area and learn more about how structuring exactly works.
As I’ve mentioned above established companies can turn to this method but this largely depends on the nature of your business and your website’s content, as it’s not something to use on just any type of data. Have an optimization expert tell you more about how this works and how you can make use of it on your website.
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