Wednesday 12 October 2016

„Extrovert” content marketing is the segment of commerce which concentrates on a given website’s success by applying outside resources to further help in boosting success. There are tons of ways to make a website popular and you don’t have to be a California SEO expert to be able to do it: it will take substantially more time but the results will surely remain for longer too. Let’s get to see what outside tools can experts apply in order to place your website on the first page in the search results.

There are two key types of content marketing:

•Introvert: The one which concentrates on your actual web page inputs
•Extrovert: The one which works on boosting your rankings by boosting views with the help of outside resources.

Both of these segments have a key importance: while introvert content marketing is more in line with quality based search engine optimization and works to boost the number of keywords for a website’s content, the extrovert looks at the situation from an outsider’s perspective and goes on to find out what tools and media it can use to make the website more popular. Let’s see a couple of examples of where and how this commercial genre can be applied with success.

Let’s see some of the most popular tools that are applied in the process:

Link building tools:  Link building is an absolute must-do in the world of search engine optimization and content based marketing is no exception from that either. The nr. 1 rule of link building is to always find sites that can give you a good or a better reputation. The easiest way to achieve this is through the following:

•Blogs
•Guest-blogging
•Social media presence
•Vlogs
•YouTube
•Online press presence

A professional SEO company Chicago can help you tons with linking because it’s more of a way of an art than an actual science. Building quality links takes time, patience and lots of efforts and plenty of experience. As an extra, quality links all add up to your ranking percentage of Google.

How to act from within the website:
These are some extra features which are good if you site offers:
  
•FAQs
•Newsletters

I haven’t mentioned site search options, although another must have, but everyone loves FAQs, so it’s a definite „good-to-have” for your website.

Backlinking

•Directories
•E-books
•White papers/case studies
•Google +

The importance of being present on Google+ as a business:
Having a business account on Google+ is a must-have for every business these days for tons of reasons. let’t enlist a few of these:

•It greatly improves your business credibility and many people do direct searches on Google+ these times. 
•From a Local SEO point of view this is an incremental step for you to take for your business to be present and shown on Google Maps when someone looks for location based businesses.

This is not for you to do all alone, this is rather something informative including all the options you can have or use when it comes to market your website. Definitely professionals can save you lots of headache by doing this instead of you.

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