Some Stupefying Lessons from Building Countless Links

There are teams who have worked on a number of content marketing projects. These teams do not let their data get spoiled, and rather keep a track of a lot of data which includes all those places where there client’s campaigns have been featured what types of links each campaign attracted, and how many times each placement was shared. The result of such massive media mentions and links taught them a lot about content marketing. Most of the marketers live with the assumption that if they build links on high-authority sites, the shares will automatically come, but that does not happen. However, according to a survey conducted by an top SEO firms over 1 million articles fail to get social shares at all. A s per an average estimation, most of our campaigns get 110 placements and over 11,000 shares and a single link accounts for around 63% of the total shares. Therefore, every link does not produce social shares, and the marketers who have goals of link building and social engagement, must acknowledge a strategy for gaining social friction in addition to a strategy which looks at building a diverse link portfolio.

While some powerful contents can certainly pull off both high engagement and social shares as reported by some renowned SEO firms. A long-form content with around 1000 words or more is more likely to attract more links instead of a shorter content. Moreover, it is proved by some teams that an emotional hook, and a pop culture reference aims at encouraging both social sharing and linking. In order to ensure if you are building a natural link portfolio, you need to footmark that how sites link to your content. When we look back at the data, we generally experience that the publishers do not link the same way always and they are not consistent. If you get acquainted to a site that agrees to cover your content that is definitely something to be acclaimed, because not every placement will necessarily result in a dofollow link, and getting such a link once does not mean you will always get a link like that from that publisher.

At times, there is a variation in the asset count, and it is generally based on how many assets were actually included in the campaign. Even though this process alters our data to some extent, but it still does provide us with useful information. The top entertainment publishers use an average of nine assets when they usually cover our campaigns, this however indicates a high tolerance for visual content from outside sources. If you will keep the publisher vertical preferences in mind without fail, when you are developing your content, it can help your team to better allocate resources. Similarly, it is quite profitable to spend in creating a variety of visual assets in case you are aiming at health sites or entertainment. While a few teams were analyzing link portfolio it taught them a few things which challenged their previous outlook :

• The sites with high Domain Authority do not necessarily attract a lot of Social Engagement- If you link to a site with an innumerable audience, it is not imperative that the same number of audience will share your content. 
• Maximum number of sites do not use same type of links in a uniform manner - In case you got a Dofollow link from a publisher at once, do not expect it to be a pattern. If you got it once, does not mean you will keep getting it.
• A number of visual assets are likely to be featured by certain publishers - It totally depends that which visuals are you targeting, and there are chances that you are wasting a lot of your time on designing a number of visuals.