Best Facts about Facebook Advertising

Facebook ads are consider as one of the trendiest advertising tools since it has wide reach and low cost. However, Facebook is also one of the best website advertising companies and going to surprise you with something you didn’t know and which might change your strategic approach too.
 

Let’s have a look at the best facts about Facebook advertising:
 

1. Facebook bids are highly sensitive to seasonality.
 

The whole algorithm of Facebook is built on bidding system which determines a price based on several variable factors. The amount of bidding on a particular target is one of the aspect which influences the price.
 

2. Facebook offers a click to chat ad option.
 

This is one of the least used functions of Facebook. Click chat campaigns could be a great customer service, and they could be set up by click to website campaign. Click chat campaigns work well with users who already visited website since they are familiar with product or service and may have several questions before purchasing it.
 

3. Facebook placements need different strategies.
 

Facebook offers ad platform which encourages many people to create ad sets which advertise across many devices automatically. However, numerous devices have various ad requirements. Breakdown your campaigns and ad set by device to enhance your performance.
 

4. The amount of text influences delivery.
 

The more text you put in image, the lower you will do the delivery. Facebook is such a display advertising companies which prefers to posts images with no text. It is currently classifying the text ratio as, low, medium or high, as a units of measure.
 

5. Refreshing ad creatives is highly important.
 

Many Facebook campaign don’t give advertisers full control over frequency of ad delivery. This can create some discomfort in customers and make them drive away from a potential buying. Facebook advertisers should change the content and innovative of the ads quite often to ignore such issue.
 

6. Facebook has a preselected similar reach targeting option.
 

This allows Facebook to present ads to audiences which are similar to the selected ones and are more likely to generate conversions at lower CPA. This also helps businesses to expand their overall reach as well as visibility. This function works as similar as targeting, but it varies since it depends on data which comes from Facebook but not from ad account manager.
 

7. Facebook offers you to limit exposure on the audience network.
 

Many advertisers think of the audience network as not great ad placement as it doesn’t make quality traffic. Facebook sees these concerns and made up two options to solve such issues. The first one is exclude specific website from displaying ads like dating or gambling. The second one is to proactively upload websites list to exclude. This will help in boosting performance by limiting the number of clicks from placements which will never turn to be a conversion.

In conclusion.
 

Facebook is one of the best advertising platform, also it includes many changing elements. It is very essential to always be alert plus to learn more about the recent changes and to take better benefits from them before competition gain a first mover advantage.