Power of Social Shopping Networks

With the vast majority of people nowadays, researching for products on the internet before they buy them in stores or over the web, it's not a big  surprise that whole new form of shopping is rising. "Social shopping" is considered as the fascinating offspring of social networking as well as online shopping, and also, it can offer your growing business as the marketing leg up it requires.

Contrasting many retail sites which display products for sale, many increasingly social shopping sites consist of item listings from site users which recommend their favorites, mostly with a strong emphasis on what's new and exciting or hot. And insiders thinks that listing their own items on the right social shopping sites could build buzz which can leads to sales.
 

Let's have a look at why and how social shopping works. Actual power of social shopping networks:
 

1. Online research leads to sales.
 

Almost more than 90 percent of customers said in a survey conducted by "Consumer Intentions and Actions" in the month of June 2006 stated that they occasionally research products online before making them purchase in a store. When it comes to purchasing it online, a study released by Yahoo! that almost three-quarters of people surveyed use familiar websites and trusted ones while purchasing online, and majority says that the online shopping offers them the most trusted shopping information source. Therefore it does not really matter whether you sell exclusively online, or by a brick-and-mortar store, influencing online shoppers can have an effective affect on your sales.

2. Peer-to-peer recommendations deliver credibility.
 

Social shopping websites and networks allow for word-of-mouth marketing at its best. The internet entitled consumers and accelerates the flow of their product information. Product recommendations which come directly from peers might be more trusted, so many site visitors may return more frequently and more likely to spread the good word as well as purchase the products which they learn about on various sites. Social shopping sites shows the user's' personal tastes and also allow for online conversation. Visitors can come to know that what's most popular, get shopping ideas and also follow links to item they wouldn't necessarily search on their own.

3. Social shopping sites are An open door for entrepreneurs.
 

According to the web analytics tools comparison, right now, any business owner can make use of them to create positive word-of-mouth which leads to sales. Many sites are offering testing free-use models as they make traffic and will likely to adopt paid structures since they have a reach to critical mass, through revenue generated by using marketing agreements along with vendors as well as retailers or by selling the information about the trend generated by users.
 

As any marketing campaign, first step is to get to know about the media. Make sure to bookmark your favorite social shopping sites and try to learn about how they work. Test waters by posting at least one or two products by their their URLs, take special care to send your click-throughs to landing page optimization company so that you can measure your results. Then have fun and keep active and make your postings interesting with your shared products which others will want to buzz about.