Wednesday 22 March 2017

At present, internal linking is being a hot topic of debate for SEO services. If we talk about the initial time, then we will find that Google, initially, recommended 100 links for you page. Also if the page crosses the limit of 100 links, then Google won’t index the complete page in the search engine result. In a post by Matt Cutts (2009), it was quoted that the links on the web page should be less than 100 and should be reasonable.

No penalty

Rand Fishkin in 2007 said that, “keep the number of links under 100” is not in the act of quality guidelines. Instead, it is in the act of technical guidelines.” This means that your website won’t get shut down, even if you are using more than 100 links. After knowing this, many SEO services started using more than 100 links.

In 2010, John Mu, Google engineer validated about the same by saying, “It is a suggestion that your page should have 100 links. It is not an issue if you are using more than 100 links on your web page.” Many seo also says that with time Google has increased the limit of the links. But no have have cleared this confusion.

Does it really matter?
The internal PageRank reduces, if you have more links on your webpage and it is inevitable reality, that cannot be avoided. The links you put in the web page only passes the minimal amount of PageRank. Thus, more links on a web pages means less PageRank.

Using links on your Blog Post?

Use of internal linking plays a valuable role in strengthening the optimization of your blog in search engines. It works as a clear path that reaches to your blog. If you are using numerous internal links in your blog post, then make sure that your post contains more content. Also your website must have good amount of internal pages, providing helpful information. When you use links then try to focus on the natural links. Means, do not put the links if it is not required in the content. Before using links, keep in mind that a relevant links offer knowledge and good information to the readers. Use the links that are logical and sensible. In simple, use the link where it is necessary. Lastly, avoid using the the links that leads to homepage and contact us page.

Conclusion

Internal linking plays for positive as well as negative role for PageRank. But it is totally depends on the information you are providing on your website. No matter how many internal links you are using but ensure that you are using valid and reliable links.

More info: 10seos

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