05:30
If you are running a company, you know that the employees are the assets. They are the actual people behind the success of the business. They are the ones who work hard and that is reflected in the better rankings.
An SEO office has many employees who have different responsibilities. They all work together to achieve that common goal for the client. The employees are not just the people who do their jobs, they can become something more, they can do more for your business than you know.
Here are some common objectives of the business that the employees can help with.
#1. Referrals
Whether an employee is working at the marketing front or not, he can always help the businesses to get the referral traffic. He need not know the marketing tricks to do so, he just needs to slip in the conversations that his company has come up with this product which is helpful. SEO Shanghai is appreciating the employees who are going a step further than their job to get the success.
#2. Helping with the content
Is content writing the job of the writer only?
Think again.
Many businesses are inspiring all of their employees to contribute to the content writing. They are not asked to write a quality content but they can at least write their idea on paper. These people are a part of your audience, so they can tell you which content the audience want to read and which can perform well. Not to mention, they can help you when the content writers are on holiday or they are suffering from ‘writer’s block’.
#3. Be the face of the marketing
The marketing is all about making your product look good. You may sign the celebrities for your marketing campaign but the real people connect with the real people. Placing your employees as the face of the company, you can make sure to add a sense of belonging and the audiences will react well to the marketing. It would not appear as a stunt and the message can be delivered well.
#4. Be the hero of the pitching
The media pitching is all about telling the stories. These guys get a lot of emails daily to publish the stories but most of them are sent to the bin without opening. Using storytelling and placing your employees at the center, you can convince the media that your business is not like the others which are derived by the selfishness, you value your employees so you will value the relation with the media too.
#5. Getting positive reviews
Getting reviews is the task of the customer care people mainly but other employees can also help. There was a news in which the company announced benefits to the employees who will inspire the audiences to review their business on the internet. This acted as an inspiration, and the reviews of the company grew double in a short span. The employees can get reviews for your business if you inspire them enough.
#6. Creating buyer persona
The employees are actually the member of your targeted audience, we already said that. So, why not use them to create the personas? You can use the psych of your employees to know what your audiences think before, during and after making a purchase. Getting the useful insights, you can formulate better strategies.
#7. Testimonials to make business look good
Whether you want to set a good image on the website or you want to hire more people, employee testimony can help you get the quick results. Like marketing, these videos can help the applicants to know about the work culture inside your office. This would motivate others to join you and be a part of the happy community.
SEO china suggested not to limit the employees to their work, even if they are clicking a selfie in office and putting on social media, they are indirectly doing the publicity and spreading the good word. So, give your employees more credit for their jobs. Let them be something more than the regular assets.
If you want to add something more to this article, please comment below.
An SEO office has many employees who have different responsibilities. They all work together to achieve that common goal for the client. The employees are not just the people who do their jobs, they can become something more, they can do more for your business than you know.
Here are some common objectives of the business that the employees can help with.
#1. Referrals
Whether an employee is working at the marketing front or not, he can always help the businesses to get the referral traffic. He need not know the marketing tricks to do so, he just needs to slip in the conversations that his company has come up with this product which is helpful. SEO Shanghai is appreciating the employees who are going a step further than their job to get the success.
#2. Helping with the content
Is content writing the job of the writer only?
Think again.
Many businesses are inspiring all of their employees to contribute to the content writing. They are not asked to write a quality content but they can at least write their idea on paper. These people are a part of your audience, so they can tell you which content the audience want to read and which can perform well. Not to mention, they can help you when the content writers are on holiday or they are suffering from ‘writer’s block’.
#3. Be the face of the marketing
The marketing is all about making your product look good. You may sign the celebrities for your marketing campaign but the real people connect with the real people. Placing your employees as the face of the company, you can make sure to add a sense of belonging and the audiences will react well to the marketing. It would not appear as a stunt and the message can be delivered well.
#4. Be the hero of the pitching
The media pitching is all about telling the stories. These guys get a lot of emails daily to publish the stories but most of them are sent to the bin without opening. Using storytelling and placing your employees at the center, you can convince the media that your business is not like the others which are derived by the selfishness, you value your employees so you will value the relation with the media too.
#5. Getting positive reviews
Getting reviews is the task of the customer care people mainly but other employees can also help. There was a news in which the company announced benefits to the employees who will inspire the audiences to review their business on the internet. This acted as an inspiration, and the reviews of the company grew double in a short span. The employees can get reviews for your business if you inspire them enough.
#6. Creating buyer persona
The employees are actually the member of your targeted audience, we already said that. So, why not use them to create the personas? You can use the psych of your employees to know what your audiences think before, during and after making a purchase. Getting the useful insights, you can formulate better strategies.
#7. Testimonials to make business look good
Whether you want to set a good image on the website or you want to hire more people, employee testimony can help you get the quick results. Like marketing, these videos can help the applicants to know about the work culture inside your office. This would motivate others to join you and be a part of the happy community.
SEO china suggested not to limit the employees to their work, even if they are clicking a selfie in office and putting on social media, they are indirectly doing the publicity and spreading the good word. So, give your employees more credit for their jobs. Let them be something more than the regular assets.
If you want to add something more to this article, please comment below.
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