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The basic aim of search engine optimization is to optimize the on-page and off page elements of your site so that it can get greater visibility over SERP. The majority of website owners and marketers measure the success of SEO campaign through the ranking of their site. If their site is on top positions then they think everything's going fine in their SEO campaign. But checking ranking very often can ruin your website.
Some businesses check their website rankings monthly and that’s fine, while its better for some businesses to check their rankings weekly as there may be more independent factors and keywords you may be dealing with. But until unless you have started something new or launched a new effort, checking rankings too often than weekly basis, can actually harm your website.
Here are the following reasons given by experts from Austin SEO company, why checking ranking too frequently can ruin your website.
Rankings are volatile
Search engine rankings are naturally volatile because of several factors that operate independently regardless of what you do in your campaign. These factors may include constant google algorithm updates and changes, search refreshes whenever there is a new content or site structure changes, rising level of competition, Losing and gaining of links on your site. Changes in user behavior or keyword search volume. All these factors make the search rankings volatile. The little fluctuations in ranking because of these factors might distract you from your ultimate business goals.
Rankings don’t equal traffic or conversions
Though rankings are good because it leads to traffic, more traffic means more conversions which means more sales. Your ultimate business goal is to have more conversion rates and get more revenue. Considering the higher rankings as the only factor for SEO campaign success won’t get you anywhere. Ranking, traffic, and conversions all work together to measuring the SEO campaign success. If you are not getting satisfactory conversions and not generating enough ROI then top rankings are of no use and will not evaluate your SEO campaign success accurately. So if you will check your rankings on regular basis more often from a week it can make you obsessive and about them thus not allow you to concentrate on the actual metrics for success.
Rankings are complicated
Rankings are dependent on many interconnected factors. It is not easy to acquire and maintain the ranking of your site by just plugging in a keyword. You need to provide searchers with the relevant context and content to the search query. When you get the lift in your rankings there could be a number of reasons which are together making a bigger impact on your site and improving your site’s overall performance. It is impossible to figure out the exact reason or factor of why your site’s ranking improved. So if you will check the rankings regularly can create more confusion and complications.
SEO is a long-term game
SEO campaign if carried out efficiently and effectively can help you gain long-term benefits. It takes the time to show its results and can help you gain high value return on investments if you will make the strategic decisions over the course of time and keep patience to see the effects of SEO campaign. Checking the rankings too often won’t going to get you long-term benefits.
Therefore checking rankings frequently is just a waste of time and will not allow you to focus on key metrics necessary for your business success. For more help and guidance you can contact the best SEO company Memphis.
Some businesses check their website rankings monthly and that’s fine, while its better for some businesses to check their rankings weekly as there may be more independent factors and keywords you may be dealing with. But until unless you have started something new or launched a new effort, checking rankings too often than weekly basis, can actually harm your website.
Here are the following reasons given by experts from Austin SEO company, why checking ranking too frequently can ruin your website.
Rankings are volatile
Search engine rankings are naturally volatile because of several factors that operate independently regardless of what you do in your campaign. These factors may include constant google algorithm updates and changes, search refreshes whenever there is a new content or site structure changes, rising level of competition, Losing and gaining of links on your site. Changes in user behavior or keyword search volume. All these factors make the search rankings volatile. The little fluctuations in ranking because of these factors might distract you from your ultimate business goals.
Rankings don’t equal traffic or conversions
Though rankings are good because it leads to traffic, more traffic means more conversions which means more sales. Your ultimate business goal is to have more conversion rates and get more revenue. Considering the higher rankings as the only factor for SEO campaign success won’t get you anywhere. Ranking, traffic, and conversions all work together to measuring the SEO campaign success. If you are not getting satisfactory conversions and not generating enough ROI then top rankings are of no use and will not evaluate your SEO campaign success accurately. So if you will check your rankings on regular basis more often from a week it can make you obsessive and about them thus not allow you to concentrate on the actual metrics for success.
Rankings are complicated
Rankings are dependent on many interconnected factors. It is not easy to acquire and maintain the ranking of your site by just plugging in a keyword. You need to provide searchers with the relevant context and content to the search query. When you get the lift in your rankings there could be a number of reasons which are together making a bigger impact on your site and improving your site’s overall performance. It is impossible to figure out the exact reason or factor of why your site’s ranking improved. So if you will check the rankings regularly can create more confusion and complications.
SEO is a long-term game
SEO campaign if carried out efficiently and effectively can help you gain long-term benefits. It takes the time to show its results and can help you gain high value return on investments if you will make the strategic decisions over the course of time and keep patience to see the effects of SEO campaign. Checking the rankings too often won’t going to get you long-term benefits.
Therefore checking rankings frequently is just a waste of time and will not allow you to focus on key metrics necessary for your business success. For more help and guidance you can contact the best SEO company Memphis.
More info: https://www.10seos.com/usa/top10
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