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Email marketing has always been a great tactic to promote or advertise a brand giving a bit personal touch to the content written in the email template. Email marketing is still alive but only in some niches. Not all but a very few SEO companies get desired outcomes from adding email marketing to their existing marketing strategy. It has been found that only 22 percent of the emails are opened out of every 100 emails. And out of those around 50 percent of the emails are sent through mobile devices.
If you are also one of those companies whose emails are straightforward moved to trash or spam folder, then it is the high time and you have to rethink your marketing strategy. To improve this, you can consider creating or updating your campaign that focuses more on local marketing rather than anything else. A lot of things speak that marketing in future is going to be hyper local. Thus, make sure you follow these key tips to launch local email marketing strategy:
Tailor your offers so that customers can use them
Consider creating a strategy wherein you send coupons and vouchers to your target audience in different geographical areas. Emails are opened much quickly when a brand sends a coupon therein with a catchy subject line, but always make sure that you avoid sending offers consistently because it might negatively affect your business and make user frustrated. The user will get annoyed and will directly send your emails to trash. Consider doing a research about the preferred choices of the audience about redeeming any offer. What form do they love the most? Either redeeming through vouchers on online platforms or in person going to a brick and mortar store and getting the coupon redeemed. Provide your target audience with their preferred options and promote your brand in a smoother way.
Add a personal touch to email campaigns
Whenever you plan an email campaign make sure that you consider adding a personal touch to the email content. To attract a large number of customers make sure that you make an email look more personal rather an automated one. Send emails to your prospective group of target people by a person’s name from your organisation and email formatting should be done in a more natural way. Try to connect with your target audience using personalised emails where you can attach a live video of any event of your business that is capable of attracting audience’s interest. Thus, adding a personal touch to the email campaigns will surely help you succeed and help you attract a large number of people to your business website.
Integrate social media to spread the word
Since we all know that social media plays a vital role in the marketing of SEO firms and also helps businesses to connect with the local audiences. Being a business owner, you can prefer posting live updates related to your business on your social media accounts or a part of your newsletter with a link to subscribe to your email campaign. The social media platforms will help you to spread words about your email marketing campaigns. Consider promoting your brand’s offers and discounts on social media and ask your target audience to sign up for emails to avail existing and upcoming offers.
If you are also one of those companies whose emails are straightforward moved to trash or spam folder, then it is the high time and you have to rethink your marketing strategy. To improve this, you can consider creating or updating your campaign that focuses more on local marketing rather than anything else. A lot of things speak that marketing in future is going to be hyper local. Thus, make sure you follow these key tips to launch local email marketing strategy:
Tailor your offers so that customers can use them
Consider creating a strategy wherein you send coupons and vouchers to your target audience in different geographical areas. Emails are opened much quickly when a brand sends a coupon therein with a catchy subject line, but always make sure that you avoid sending offers consistently because it might negatively affect your business and make user frustrated. The user will get annoyed and will directly send your emails to trash. Consider doing a research about the preferred choices of the audience about redeeming any offer. What form do they love the most? Either redeeming through vouchers on online platforms or in person going to a brick and mortar store and getting the coupon redeemed. Provide your target audience with their preferred options and promote your brand in a smoother way.
Add a personal touch to email campaigns
Whenever you plan an email campaign make sure that you consider adding a personal touch to the email content. To attract a large number of customers make sure that you make an email look more personal rather an automated one. Send emails to your prospective group of target people by a person’s name from your organisation and email formatting should be done in a more natural way. Try to connect with your target audience using personalised emails where you can attach a live video of any event of your business that is capable of attracting audience’s interest. Thus, adding a personal touch to the email campaigns will surely help you succeed and help you attract a large number of people to your business website.
Integrate social media to spread the word
Since we all know that social media plays a vital role in the marketing of SEO firms and also helps businesses to connect with the local audiences. Being a business owner, you can prefer posting live updates related to your business on your social media accounts or a part of your newsletter with a link to subscribe to your email campaign. The social media platforms will help you to spread words about your email marketing campaigns. Consider promoting your brand’s offers and discounts on social media and ask your target audience to sign up for emails to avail existing and upcoming offers.
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