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Many businesses are emerging daily on the web and wish to get the online visibility as soon as possible. They think that just by providing a good looking website and through their great business idea they can attract many visitors to their site and can generate a great amount of traffic to their site. But this is not easy in such a fierce competition. You need to apply best SEO practices to get visibility on SERP and generate high-quality traffic to your site. Regardless of your expertise in SEO field, you can do certain things to improve the optimization of your site and can get success online.
Experts from Houston SEO company shares some common SEO mistakes that new site owners make and can have a huge impact on the ranking of the site.
Let’s have a look at the following mistakes you need to avoid so that you can generate new leads, sales, and customers.
Lack of keyword research
It is important to carry out the keyword research campaign effectively so that you can target the keywords which people really are searching for and have high search volume. If yo want to have great traffic at your site then it is important to optimize your site for the keywords that actually have search volume. You can use the Google Keyword tool to know which keywords relevant to your site have high search volume.
Keyword Stuffing
Many new site owners think that by using as more keywords on a page they can rank at top position in SERP. However, this no longer works in today’s SEO world. With the changes in the search algorithm and introduction of new technologies like Rankbrain, Google is striving hard to provide the best user experience possible. They now focus on the intent of the search and want that searchers get the best, relevant answer to their search query. So make sure you do not stuff the keywords on the page, instead try to put them naturally in the page content. Keyword stuffing will do more harm than good as search engine view it as spam. The best rule to include keywords is to keep the three percent keyword density on any page of the site.
Not utilizing other on-site content elements
Some new site owners make the mistake of utilizing the keywords in page content and not anywhere else. However, there are other on-site elements where you can put your targeted keywords. Theses sections include title tag, header tags, meta description tag, Alt image tag. Optimize these elements of your page to get the best results. Make sure you effectively put the keywords into all the on-site page content so that you can get more click through rates and increase your site traffic.
Ignoring necessary redirects
Implement the proper 301 redirect so there is no confusion for the search engine. It might be possible that your home page has different version of URL which users can understand easily but the search engine can see as completely different pages. So using 301 redirects to fix the multiple URL versions can have a significant impact on your site rankings.
No sitemap
Most marketers do have sitemaps. However, if you want the search engine bots to effectively crawl and index your site then its is really important to have sitemaps. Sitemaps make it easy for the search engine bots to crawl and index your site and can also affect your rankings in SERP.
Avoiding above on-site SEO mistake can help you get better rankings in SERP. For more help and guidance contact the best SEO company Dallas.
Experts from Houston SEO company shares some common SEO mistakes that new site owners make and can have a huge impact on the ranking of the site.
Let’s have a look at the following mistakes you need to avoid so that you can generate new leads, sales, and customers.
Lack of keyword research
It is important to carry out the keyword research campaign effectively so that you can target the keywords which people really are searching for and have high search volume. If yo want to have great traffic at your site then it is important to optimize your site for the keywords that actually have search volume. You can use the Google Keyword tool to know which keywords relevant to your site have high search volume.
Keyword Stuffing
Many new site owners think that by using as more keywords on a page they can rank at top position in SERP. However, this no longer works in today’s SEO world. With the changes in the search algorithm and introduction of new technologies like Rankbrain, Google is striving hard to provide the best user experience possible. They now focus on the intent of the search and want that searchers get the best, relevant answer to their search query. So make sure you do not stuff the keywords on the page, instead try to put them naturally in the page content. Keyword stuffing will do more harm than good as search engine view it as spam. The best rule to include keywords is to keep the three percent keyword density on any page of the site.
Not utilizing other on-site content elements
Some new site owners make the mistake of utilizing the keywords in page content and not anywhere else. However, there are other on-site elements where you can put your targeted keywords. Theses sections include title tag, header tags, meta description tag, Alt image tag. Optimize these elements of your page to get the best results. Make sure you effectively put the keywords into all the on-site page content so that you can get more click through rates and increase your site traffic.
Ignoring necessary redirects
Implement the proper 301 redirect so there is no confusion for the search engine. It might be possible that your home page has different version of URL which users can understand easily but the search engine can see as completely different pages. So using 301 redirects to fix the multiple URL versions can have a significant impact on your site rankings.
No sitemap
Most marketers do have sitemaps. However, if you want the search engine bots to effectively crawl and index your site then its is really important to have sitemaps. Sitemaps make it easy for the search engine bots to crawl and index your site and can also affect your rankings in SERP.
Avoiding above on-site SEO mistake can help you get better rankings in SERP. For more help and guidance contact the best SEO company Dallas.
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