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To make your website business successful, marketers employ content marketing. Content marketing strategy constitutes content creation and content promotion. Content creation is dependent on the industry but the promotion of the content fairly remains the same despite the change in the industry.
The Internet is the hub for all promotional activity. Sending emails and promoting content on social platforms are commonly followed by every marketer. Yet there are other options that are not much popular still, they can yield better content promotion.
Let us see some more tactics for content promotion.
1.Let influencers of the industry talk about your content
Ideally, influencers are the one who enjoys a large fan following. Professional consultants from top SEO company in Chicago also consider using influencer for content promotion. They regard influencers ideal because influencers have a well-connected base of followers. Hence, a content that is promoted by an influencer gets a wide visibility. Make sure to share your content with a handful of influencers for better promotion.
2. Repurpose your content
An interesting content is likely to have a lot of interesting information that can be utilised by repurposing the content. Since a content has multiple interesting knots, they can be used in a number of ways. A great place to promote the repurposed content is SlideShare. Slideshare witness 70 million users which make it the biggest audiences hub on the web. Turning into SlideShare will help you grab the new audience and provide them something really valuable and easily digestible. Apart from SlideShare, you can create a content library, transform static content with dynamic content, produce roundups etc.
3. Internal promotion is highly underrated
Experts from best SEO company in Chicago suggests that while promoting content, we often ignore a vast channel that we possess with us. This vast channel is our internal sources such as our employees who can help to promote the content. Capitalise your employees reach by sending internal links that include the brief explanation of the content and the link to the main page. Provide them with a link in their emails, so that they can instantly share the content on their social networking sites. Internally linking your content with old content is also an easy way for content promotion.
4. Reach to specific sources for content references
People love to know that they have been talked about. If your content talks about someone, make sure to reach to them. There are two ways:
Social media: tagging someone in a content is an easy way to capture the reach of the person.
Email: Another great way to promote your content by somebody else is through an email. Let them know, that they have been mentioned in a content or a post.
5.Contact people who have been linked with similar content
Another way to promote the content is by contacting people who have been linked to similar content. To find such people, you use the tool like open site explorer. This tool will help you find the site that has similar content, all you need to do is paste the URL and get the result of all inbound links. Reach to these people and promote your content.
Summary
There may be many strategies that can be used to promote content yet these were the one’s that are not so popular. Using these methods would let you better results and beat your competitors.
The Internet is the hub for all promotional activity. Sending emails and promoting content on social platforms are commonly followed by every marketer. Yet there are other options that are not much popular still, they can yield better content promotion.
Let us see some more tactics for content promotion.
1.Let influencers of the industry talk about your content
Ideally, influencers are the one who enjoys a large fan following. Professional consultants from top SEO company in Chicago also consider using influencer for content promotion. They regard influencers ideal because influencers have a well-connected base of followers. Hence, a content that is promoted by an influencer gets a wide visibility. Make sure to share your content with a handful of influencers for better promotion.
2. Repurpose your content
An interesting content is likely to have a lot of interesting information that can be utilised by repurposing the content. Since a content has multiple interesting knots, they can be used in a number of ways. A great place to promote the repurposed content is SlideShare. Slideshare witness 70 million users which make it the biggest audiences hub on the web. Turning into SlideShare will help you grab the new audience and provide them something really valuable and easily digestible. Apart from SlideShare, you can create a content library, transform static content with dynamic content, produce roundups etc.
3. Internal promotion is highly underrated
Experts from best SEO company in Chicago suggests that while promoting content, we often ignore a vast channel that we possess with us. This vast channel is our internal sources such as our employees who can help to promote the content. Capitalise your employees reach by sending internal links that include the brief explanation of the content and the link to the main page. Provide them with a link in their emails, so that they can instantly share the content on their social networking sites. Internally linking your content with old content is also an easy way for content promotion.
4. Reach to specific sources for content references
People love to know that they have been talked about. If your content talks about someone, make sure to reach to them. There are two ways:
Social media: tagging someone in a content is an easy way to capture the reach of the person.
Email: Another great way to promote your content by somebody else is through an email. Let them know, that they have been mentioned in a content or a post.
5.Contact people who have been linked with similar content
Another way to promote the content is by contacting people who have been linked to similar content. To find such people, you use the tool like open site explorer. This tool will help you find the site that has similar content, all you need to do is paste the URL and get the result of all inbound links. Reach to these people and promote your content.
Summary
There may be many strategies that can be used to promote content yet these were the one’s that are not so popular. Using these methods would let you better results and beat your competitors.
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