Thursday 10 August 2017

Content plays one of the most important roles to attract the audience to your site and improving your site credibility. The search engine is continuously making changes to its algorithm so that users can get the best and relevant results. You now have to invest a lot of time and efforts to get the best results. Your content should be relevant and provide value to the users. Also, make sure you use the right keywords or phrases so that your content can appear on top position on SERP. Many people have this question that what type of content ranks well in search engine results.  So, experts from best SEO company Ludhiana suggests the most common types of content that search engine love-

    Long-form Articles

Long form content is what really loved by Google. Detailed and informative articles increase the chances that people will engage with that article and also likely to share it. Make sure you create detailed and long-form articles so that people can find it valuable and informative. It is said that the average content length of the top performing articles is 2000 words so if you want to gain higher rankings in SERP then make some efforts and so some research to create a long-form and detailed article.

    Blog Posts With Carefully Chosen Keyword Phrases

It is important to do keyword research and use the right keywords in the right places so that it can appear at the top of the search results. Try to incorporate those keywords into the content naturally such that it match the context of the content. Google loves the content that is optimized for meaning and not for the specific word or phrases. Try to focus on the overall meaning and do not use the exact keyword at all places instead consider using synonyms.

    Evergreen Content

 A content that doesn’t go out of date and will be relevant to users no matter what’s going on the current news cycle. The evergreen articles rank at the higher position even if they are 2-3 years old because they are still relevant. Google loves evergreen content because no matter how the trend changes it can still solves the problem of potential customers. So if you want to achieve that evergreen content then consider the following -

    High-quality content that is useful, interesting, and valuable for the target audience.

    It should meet your audience’s needs.

    Make sure the text should be readable and divided into sub-headings and bullets.

    Make use of visuals so that audience can be attracted to it.

    The headline should be engaging.

    Tools that provide Interactivity

Using interactive content like the quizzes or contests, this will allow many people to engage with your content. With the help of interactive content, you can get your audience actively participate in your content. This will allow people to share your content at different places and thus it will get more visibility online. There are some tools such as Qzzr, EasyPolls, SnapApp etc.

    Galleries

Visual content tends to attract many people so if you can anytime replace your words with photos then do so as this will increase the engagement rate at your site.

If you want to know more about the type of content that search engine loves then contact the top SEO company in India.

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