Online campaign for NGO- employ seo services.

When you are drafting an seo campaign for an NGO, focus on the positive impact it has on the society. Mention the sociological point of view of the cause. Sociologically an NGO is a vehicle to bring awareness to the people. The core content should focus on what the cause is and how it affects the society as a whole. For example, a campaign for a children’s care home can mention that children are the future of any country. It can include background stories of the children. How they came to live at the care home. What their living situation was before coming there. How their lives have improved since then.

Other than that mention the social evils that you are trying to eradicate. What lies at the root of them? How can they be targeted? How can humanitarian efforts make a huge difference in the world?

Maintain an entrepreneurial page. It should be informative as well as enterprising. Include an e-commerce page as well, featuring products whose proceeds go towards the cause.

Key points to make your NGO’s web page visible- powerful seo strategy.

1.     Highlight the cause. Include common keywords in the content. Take inspiration from top seo companies. Study their seo strategy. Try to generate good reviews and testimonials. Choose a good seo vendor.
   
2.     Create a portfolio of projects undertaken. Include impressive images. The images that you select must have an impact on the visitor. Pick pictures that would move a person.
   
3.     Maintain active social media pages. Like the pages of other NGOs. Interact with them and support them. This will show that you stand for society as a whole, not just your own cause.
   
4.     Include messages from celebrity ambassadors. Tag them in relevant posts on social media. Include the ambassadors’ quotes in the meta description.

I do not believe that to get sympathy, an NGO needs to look needy. Encourage all kinds of help and volunteering but do not look underprivileged. Stand tall in the society because you are supporting a noble cause. Most importantly remember the core values. Remember the cause you are supporting. The ultimate objective is to support the cause, not the marketing campaign.