Know More About RankBrain

RankBrain is the system that is used to offer good results to the internet users. It is an artificial intelligence system and currently it is used with Google search engine algorithms. It is somehow like a robot, it understands the language and it also learn and solve the queries asked by people. It automatically get updated over time. It somehow work as a knowledge graph, but it is not a knowledge graph. Let’s discuss more about RankBrain by best SEO services:

How RankBrain works?
 

Rankbrain was launched in 2015. It helps search engine in understanding the query made by internet user. As a result, one can see the most significant result in Google search engines. Technically, RankBrain helps in serving the matching results. The results are the information you look for in the search engines. It is observed that RankBrain do not affect the ranking of the website. It simply helps Google in understanding the queries and as a result, provide the best solution in search engines. It does not omit any keyword that one use in the search engines. The data of the RankBrain get refreshed on regular basis. It is still not know that how customarily it happens, but it is well-known that it gets updated when needed.

It influence the search results
 

RankBrain have a direct impact on the the search results but it does not affect the ranking of the website in search engines. It touches all the search results but it does not change the order of the websites in the search results. It also influences the queries made in various languages in search engine. But, neglecting the language, it can be effectively applied in search engines.

Delusion about RankBrain
 

Many delusion are there about RankBrain. The common delusions includes:
The amount spends on advertising does not affect RankBrain, no matter how much amount you spent on AdWords. Even the advertisement done through facebook and twitter does not have any impact on Rankbrain.
 

SEO companies, including the best SEO companies mentioned that social sharing influences the RankBrain. But it is clear that there is no influence of social sharing over RankBrain.
 

RankBrain do not play any role in the competition of online markets. It only influence the search query.

Conclusion
 

RankBrain is different in terms of optimization. Natural language is the one way to optimize in the RankBrain. Natural language refers to writing the content that is understand by humans. Simply, it refers to the content that is free from stuffing. 

More info : https://www.10seos.com/

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Parallels Between an SEO and a Financial Planner

Investments are of no worth if the risk in not involved. Basically, investment is associated with risk. Financial planners play a huge role in retirement savings. And these savings helps one in living balanced and good life. Here, a risk is involved but the person is receiving the return of that investment. In this article, we will be discussing the ways through which SEO can satisfy the link building efforts of their client. Many top SEO firms are considering few parallels:

Financial planners and SEO providers are in charge of managing the long-term investment and cash flow - Financial planners helps you in making huge amount in less years but they also take care of that amount for your retirement period. Likewise, the SEO also helps you in the same manner. They manage your investment in such a way that you can run your online business for years and years.
 

No person make financial investment to become rich. Investment is done to live a smooth and easy going life, a life free from financial worries. According to the top seo firms, your investment decides your future.
 

An SEO and a financial planner outline the strategies in which the risk and reward both is available - Financial planner give advice and suggestions about the available risk and reward that are there in the investment. Similarly, the SEO providers are also engage in the same practices.
 

Reason of going to finacial planner and SEO is that people do not want to waste their time in collecting the information about the long-term investments and how it works. But here, an SEO and a financial planner both need to aware the client about the risk that is involved. The strategies made by them should be well described, so that their clients can understand them in a better way.
 

A financial planner and an SEO have a good knowledge of the industry - You can easily find the people who can talk about the retirement policies. And people also give the advice on search engine optimization. But, it is about having good knowledge about the financial planning and SEO. A financial planner carries in depth knowledge of retirement savings. Similarly, an SEO providers also have the in depth knowledge about SEO. 

The clients of both financial planner and SEO provider pay money to find the direction and to access the knowledge about retirement savings and SEO.
 

An expert can only give you the advice in a professional manner. And a professional advice always work in an effective manner.

Conclusion
 

We shared only three parallels between an SEO and a Financial Planner. However, there can be more parallels between both. Let’s discuss some more parallels in the comment box below. 

More Info : 10seos

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Top 4 Email Marketing Tips To Increase Open Rate and Click Throughs

Email marketing has always been a great source to engage, target and convert the target group of people into prospective buyers. Most of the startups and small business firms use emails to connect with their prospective customers. It is one of the most affordable, convenient and effective ways that helps you to constantly keep your target audience engaged with your website. It is said that every dollar spent on email marketing drives a huge amount of sales for your brand. According to the marketing professionals of the top SEO company in Canada, more than 70 percent of people wants that a company should communicate with them through emails, around 15 percent of people love receiving in promo emails on a regular basis, and around 80 percent of people decide their purchases on the basis of these emails.

To analyse and evaluate if the email sent to the target audience is opened, read and distributed, the SEO company in Calgary have to focus on improving three important metrics- open rates, click-throughs and forwards. Here are listed the top four tips that’ll help you in increasing open rates and click throughs for your brand:-

Your list needs to be good
 

Your email marketing list should be the one that has the names of the people who are actually interested in the products or the services you’re trading in. if you are referring to an email list that is having names and email IDs of a large number of people, then you should through it immediately because a list of wrong people will not drive the results you’re aiming at. Rather, you should cater to a fewer people but right people who are interested in your business because these people will only drive the desired results for your brand.

Make your headline catchy
 

Always consider creating a catchy and engaging headline or subject line for the email you are sending to all of your target audience. This is the only thing that induces a person to click and open the email to go through it. Obviously, you do not want your email to go directly to the spam folder of the receiver. Thus, it is advisable for email marketers to keep these points in mind to increase open rates and click-throughs:-

• Avoid these words or phrases in your subject line- free, help, percent off, a reminder.
• Consider providing a city name in order to increase open rates.

• Avoid using the same subject line for each newsletter because it can decrease open rates.
• Consider keeping your subject line limited to 50 characters or less with the exception of highly targeted audiences.

Optimize your content
 

Today in this digital era people access most of the things through their mobile phones. Thus, it is necessary to optimize the email content for mobile users. Ensure that the emails look good on a big as well as small screen i.e. on desktops and mobiles both. As more than 60% of users use their mobile to go through their emails so make sure that you are using clear font styles and sizes so that it becomes convenient for the readers to read the content.

Optimize the images
 

The companies should optimize the images for the mobiles as well because the emails take a lot of time to get an image load. Emails are a powerful platform to drive sales, thus, images should be clear enough and should talk on behalf of you.

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Top 4 Questions To Ask Your Digital Marketing Company

Every company having an online presence needs assistance from digital marketing experts to proceed with the marketing campaigns. For this most of the companies hire either in-house digital marketing team or they outsource the marketing tasks to one of the best digital marketing companies in your niche. Since technology is changing and evolving with the every passing month or year, it becomes difficult for the business owner to keep a track of trends, changes and updates coming their way. Thus, it becomes much more essential to hire or outsource digital marketing tasks to the professionals. For the digipreneurs it is a big challenge to decide target audience, to make business capable enough to drive enough amount of leads every day. The digipreneur alone will not be able to meet up these challenges, therefore, prefer taking assistance from these digital marketing experts so that they can meet all challenges for your company. Here are listed four questions that every SEO company in Dubai should ask digital marketing company before hiring them:

Do you have your portfolio ready?
 

Portfolio refers to the past work done by someone i.e. digital marketing company. Ask the companies or the marketing experts to show their portfolios so that you may know what work they did in past and also you can know with whom they have worked in the past years. Ask them for the references of the people or the companies they’ve worked with. References are useful for a lot of reasons like you can verify whether that company has worked with them or not and if it has worked with them you can ask for their feedback. A marketing company’s portfolio gives you an idea as to how they approach their work. It can give you insight into whether or not the marketing company’s work aligns with what you’re looking for and what your company’s goals are.

What services do you provide?
 

Consider asking what a digital marketer can offer you and whether these services fit your marketing needs. You need to gauge the level of your needs when talking to the marketer. What is their expertise and what they can offer you out of the following services:

• Search Engine Optimization (SEO)
• Paid Search Engine Marketing or Pay Per Click (PPC)
• Web Development
• Social Media Marketing
• Social Media Community Management
• Content Development
• Video Production
• Paid Placements
• Media Buying
• Mobile Application Development (Android/iOS)

 
Do you outsource?
 

It is uncommon for marketing companies to outsource some tasks to either freelancers, remote employees or other such agencies. Therefore it is necessary to know if they also outsource some or few tasks to such people. Since outsourcing sometimes creates a chaos by delaying the submitting the tasks to the digital marketing company and further to your company. Therefore make everything very clear in the beginning itself.

Whom will you be contacting on regular basis?
 

After you’re done with all sort of questioning, ask digital marketing company whom you’ll be contacting to while your tasks will be in progress. The company must have a lot of employees working for itself too thus, ask the marketing company to provide you with the details of an employee from whom you’ll be taking all the updates related to your project.

The above-mentioned questions will make most of the things clear in your mind and after being satisfied with the answers to these questions consider hiring the digital marketing company for your top SEO company in UAE.

More info : https://www.10seos.com/

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Best Digital Marketing Trends To Follow To Boost Your Strategy

Digital marketing is a separate and distinct industry that is continuously evolving with every passing month or year. The Internet has taken over all the sectors of business including health, marketing, pharma and much more. Digital marketing is an industry wherein the products and services of any business entity are advertised, promoted and marketed on digital platforms by creating a business website, using social media channels, using emails and other such ways that can be accessed only being online. For businesses of all sectors, they succeed only and only if they keep a track on the latest trends and include them in their latest strategies. The digital marketing is one of best marketing techniques that helps a business to grow and foster in its niche. It also helps a business to efficiently achieve its targeted goals and objectives.

Since digital marketing is a volatile industry, businesses should be aware of the latest happenings in its niche so as to get desired results for itself. Here are listed the best digital marketing trends to look for in order to boost marketing strategy of the business. These trends are elaborated below and are given by the best SEO company in UAE:

Direct interaction with the Target market
 

The businesses should not rely whole and sole on the Google and other such search engines to get better search engine optimization done for your business. It is always beneficial for a business to get in direct touch with its target audience so as to know what they are actually looking for so that you can provide them with their requirements.

Focus on mobile search and optimization
 

Mobile has now become the first screen to proceed search related to anything. A large number of users today use mobile devices as a source of searching information and the mobile users are given much priority by the online marketers. With the increase in mobile searches, there is a vast evolution in mobile optimizations and conversions.

Relevance of social networks and sales conversions
 

The social networks play a vital role in marketing a brand using digital platforms. The social platforms are gaining popularity at a rapid pace and are providing businesses effective and improved lead conversions and also helps businesses to gain new conversion channels.

Paid advertising
 

Paid advertising is one of the amazing digital marketing trends that a business should follow to grow tremendously. The paid advertising trend helps a business enterprise to drive traffic to its website more frequently and consistently.

Marketing automation
 

With the digital advancements, marketing automation can be used effectively by business organisations of any size i.e. small, medium and large. Marketing automation has become an inevitable requirement for most of the companies to stay on top compared to their competitors.

Importance of content
 

‘Content is the king’, we all have heard this phrase many times. Content is an important component of digital marketing that helps businesses to grow tremendously. The digital era has opened a lot of opportunities for the people having amazing writing skills as the profile of content writers in various companies operating in digital marketing sessions. Thus, digital marketing is incomplete without content.

Wrapping up:
 

The above-mentioned trends will surely help you enhance the digital marketing strategy and thereby enhance the growth of your company through better lead conversions and customer satisfaction says marketing experts of the top SEO company in Dubai.

More info : 10seos

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