Top 4 Email Marketing Tips To Increase Open Rate and Click Throughs

Email marketing has always been a great source to engage, target and convert the target group of people into prospective buyers. Most of the startups and small business firms use emails to connect with their prospective customers. It is one of the most affordable, convenient and effective ways that helps you to constantly keep your target audience engaged with your website. It is said that every dollar spent on email marketing drives a huge amount of sales for your brand. According to the marketing professionals of the top SEO company in Canada, more than 70 percent of people wants that a company should communicate with them through emails, around 15 percent of people love receiving in promo emails on a regular basis, and around 80 percent of people decide their purchases on the basis of these emails.

To analyse and evaluate if the email sent to the target audience is opened, read and distributed, the SEO company in Calgary have to focus on improving three important metrics- open rates, click-throughs and forwards. Here are listed the top four tips that’ll help you in increasing open rates and click throughs for your brand:-

Your list needs to be good
 

Your email marketing list should be the one that has the names of the people who are actually interested in the products or the services you’re trading in. if you are referring to an email list that is having names and email IDs of a large number of people, then you should through it immediately because a list of wrong people will not drive the results you’re aiming at. Rather, you should cater to a fewer people but right people who are interested in your business because these people will only drive the desired results for your brand.

Make your headline catchy
 

Always consider creating a catchy and engaging headline or subject line for the email you are sending to all of your target audience. This is the only thing that induces a person to click and open the email to go through it. Obviously, you do not want your email to go directly to the spam folder of the receiver. Thus, it is advisable for email marketers to keep these points in mind to increase open rates and click-throughs:-

• Avoid these words or phrases in your subject line- free, help, percent off, a reminder.
• Consider providing a city name in order to increase open rates.

• Avoid using the same subject line for each newsletter because it can decrease open rates.
• Consider keeping your subject line limited to 50 characters or less with the exception of highly targeted audiences.

Optimize your content
 

Today in this digital era people access most of the things through their mobile phones. Thus, it is necessary to optimize the email content for mobile users. Ensure that the emails look good on a big as well as small screen i.e. on desktops and mobiles both. As more than 60% of users use their mobile to go through their emails so make sure that you are using clear font styles and sizes so that it becomes convenient for the readers to read the content.

Optimize the images
 

The companies should optimize the images for the mobiles as well because the emails take a lot of time to get an image load. Emails are a powerful platform to drive sales, thus, images should be clear enough and should talk on behalf of you.