5 Email Marketing Mistakes To Stop Right Away

Studies reveal that the total number of email accounts across the globe has risen to 4.9 billion. Another studies conducted by the best seo company say that an average internet user is exposed to 11,400 ads per month. Whereas there are a number of emails which are never even opened by recipients. Email marketing is one of the fastest channels to reach out to potential customers and create an identity in the market. However, many marketers complain that it does not produce them leads and results. Have you ever given a thought as where are you going wrong in your email marketing efforts? Let’s take a moment and look at the common email marketing mistakes that you have been  probably committing unknowingly:

Getting Hands On Someone Else’s Email list:

This is probably a common practice of many companies to buy email list of other brands or the best seo company. But you cannot expect someone else to put efforts in your success. You have to understand that the subscriber list you acquire may not be even interested to hear from you. Thus, it is better to create your own opt-in subscriber list than purchasing a email list. Does not it make sense?

Misleading Title/ Usage of Spam words:

Purely unintentionally, many senders deliver ‘spam’ mails. Such mails find a place in the Spam folder of the recipients. How disheartening it is to see your marketing efforts go unnoticed. You have to be careful while drafting your emails. Here’s an another mistake that almost every marketer commits. It is not paying heed to the subject line of the email. A subject line is the first thing that draws attention of the recipients. Make sure to write appealing titles to your business mails. 

Adhering to Single Opt-in:

Multiple marketers choose to play safe by sticking to one opt-in. Often, they refrain from implementing a double opt-in due to insecurity. Insecurity of losing their business leads. However, it is always better to verify whether all the email-address on your list are valid or not. There is no point in sending a well-drafted email to an email-id which does not even exist. At the end, it is not the quantity that matters but it is the quality that makes all the difference. 

Inconsistency:

Email marketing allows a personal way to connect with your potential customers. It has be launched with an action plan in mind. Specialists offering SEO company in Detroit suggest that an email marketing campaign should maintain a level of consistency from the scratch to the end. Many a times, marketers do not put efforts to put their marketing strategies in place as a result customers lose interest in their brands. If you want to succeed in your endeavours, you should continue working towards it. Sending mails for a few weeks and then, forgetting your potential customers will not take you anywhere. 

Failing To Set An Exist Mode:

With a plethora of mails coming in one’s inbox, one gets irritated. It is not necessary that someone will love to get emails from you, all the time. It is essential to add an ‘unsubscription button’ at the end of every mail. If you are delivering quality products, then people will certainly visit you. So, do not worry and keep moving forward. 

Stay away from these email marketing mistakes and rest assured, your marketing efforts will not go in vain. In case of any query or assistance, feel free to connect with our experts delivering top-notch SEO services in Detroit.

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