Impact of Redirection on SEO

A redirection is known to be a way that used to send both users and search engines to a different URL from the one they originally requested. Redirects are considered as the best way to request the visitors and the web crawlers where to go. It is important to use it correctly as it can create an impact on Search Engine Optimization. There are several reasons which will help you to understand why web developers need to use a redirect such as when you want to move or delete a page, when you want to buy a new domain or you want to merge two websites into one, updating the website’s CMS platform etc. You can hire the best Calgary SEO Company for your business.

Always remember that you if you want to redirect a page then make sure that you won't damage the  SEO ranking and domain authority of your website. There are two main types of redirects which are 301 redirects and 302 redirects.

301 Redirect: It is a permanent redirection that tends to tell the Google bots that the original page has been moved to a new location. It is basically to make them understand that the original URL no longer exists. They are the most effective redirects as they focus on permanently deleting a page and moving it to another location. You can hire an SEO agency Calgary to get the best services.

302 Redirect: They are temporary redirects. It is advisable not to use these redirects because it will not give the same SEO benefits as a permanent redirect. It can even cause duplicate content to show up in search engine results. This redirect will also not pass the page rank and other qualities of the page. 302 will be referred as to the status code "Moved Temporarily."

These are the different types of redirects. If you really want to create an effective SEO strategy than it is necessary for you to understand the purpose of redirection. It is one of the most common practices to redirect one URL to another. When you map from one web page address to another than it is called URL redirect. Redirects are one of those small technical issues that are extremely important to understand and implement. Some people have acquired several domain names so it is necessary for them to make sure that all the pages lead to the same location. To guide the visitors and the search engines permanent redirects is the best way to tell the search engines the proper address. Best SEO company in Calgary can help you to achieve the best results. Always remember that with the knowledge of SEO you can easily guide the search engines to find the correct pages of your website.