Monday, 4 April 2016

In this game of  SEO service, what comes as the prime factor is presenting your data that catches user attention and the visitor or customer get the right catch. In any business it has been seen that if your customer doesn’t get what he is expecting, your half battle is lost. You need to survive with the assets you have and the prime asset is definitely persuading data.

It has been found that people attain success from sharing their data within a team and strategically planning for the right steps when the data is presented on the website. Graphical interpretation always holds a notch and makes people more persuasive in retrieving the information. There has been time when data visualization acts as the only tool for storytelling. It is a more actionable approach and engages user interest.

Follow these steps to present your data more persuasively:

1.     Set up the situation before you go deep into the data:

In a group, never share data with Google sheet or some graphical or chart interpretation rather create a situation that analyses your data deep and well. Take a quick deck which is any day better to make the team know the ins and outs. Start with a presentation and while you do it people will be more interesting in knowing the project you are working before that goes up.

2.     You must have one clear takeaway per slide:

Presenting too much data on one slide is a good approach? Wrong? Yes people who absorb most of their data in one slide lead to misleading visualization and people are not able to retrieve the necessary points.

3.     Present data cleanly and simply:

No matter how big your SEO consultancy is or how better you are doing in your business, make sure you present the data in simple words or in simple visualization. Many a times it has been seen that people put more thrust on making the data unique and in that endeavour they create mistakes of making the data more complex.

4.     Present data with context:

Assuming that the audience knows it already or your team members know it already is a big crime in data presentation. You need to see that audience is layman and you are the one who is explaining the information. Take the command and bring context to your interpretations.

5.     Have additional details in appendix:

Hey, you need to see that you put enough information in the appendix as it represents an indicator metric in your presentation. It helps in binding the audience and creates user engagement. It is a strategy that shows something is coming.

6.     Review your slides before you present:

In every presentation, you need to review your slides to remove any error and then you can proceed further. This is a quick game and aids you from creating any error or facing any embarrassing situation.

This is the best tested policy and one or two rehearsal from something will prepare you more for that big day.

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