3 Approaches LinkedIn Advertising is Different from Other Paid Social Platforms

Do you know, LinkedIn advertising gets classified in different approaches, it is referred as Paid Social, but its not very social. It is popular as “Display”, but it is shareable very little with other display channels. For a good reason, we can say, LinkedIn advertising is a world of its own.

Not Actually a Paid Social

Technically, LinkedIn is considered as a social media platform, but it is different from other consumer-facing social networks, as stated by SEO Company Melbourne. The solutions provided for advertising by LinkedIn is no different.

Basically, LinkedIn proposes two major types of ad units. The first, right-rail text ads which are simply called Ads and does not comprise any social element. Recently, this social platform added a unit addition referred as Sponsored Updates, revolving around your Company Page at LinkedIn. The working advertisers can like, comment or share your Sponsored Update. Alongside, they tend to garner more company followers and all thanks to the additional exposure to new audiences.

Here’s are the three golden approaches:

It is believed that LinkedIn Advertising comprises its own learning curve that initiates from displaying ads on the only single domain. Sounds crazy? Here, is why its every bit is worth:

Single Domain

Visitors that visit LinkedIn.com always thinks with their business mindset. Regarding this, Robert Brady at Clix Marketing said, “They don’t dawdle around… watching Ice Bucket Challenge videos or looking at cat pictures… They’re focused.” With this adverting platform, you might only get traffic from one domain, but note that you’re getting their attentions during the best possible time.

In addition, do not make the count to the web standing out for LinkedIn-style targeting. Recently, LinkedIn just declared that acquisition of Bizo, which is a B2B powerhouse ad network. The official plans related to this acquisition is not declared yet, but we would definitely put our money on being capable of targeting specific business professionals across the web.

Near-Unlimited Traffic

This social media channel gets an insanely large amount of traffic. In 2014, Comscore reported that LinkedIn experienced 88.8MM unique visitors. Although when it comes to Display-level CTRs, it would take insanely monthly budget to expands its edges towards the LinkedIn enormous traffic.

Most Qualified Traffic

By accessing the paid search, you will observe that there are very limited approaches to qualify your traffic since people type same keywords like CEO, whereas in LinkedIn advertising approach you target depending on the characteristics of your business, as observed in SEO services Hobart. This means you not only displays the ads to your precisely fitting targeted audience, but you can also draw estimations related to your purchase authority depending on the price point you’re offering with your products.

In addition, the professionals at LinkedIn tend to be more affluent as well as proposes effective end-user promotions.

It doesn’t matter how you organize it

Whether you refer it as Paid Social, or Display or something which is pretty different, LinkedIn definitely stands as a different beast in the industry of Pay Per Click Advertising. In case, you are working as a B2B focused company, then trust us there is no better platform to acquire your targeted business users.