Google Files: How to Find the Mobile Micro-moments

Google is always talking about the micro-moments, the moments which are crucial to winning the audience. These moments maybe when your audience is unaware of the problem or when they are looking for a solution. Being present always is the key to success. Mobile is the most significant way to market in the present scenario. While searches are happening on the go, finding the micro-moments have become tougher.

This post is all about figuring out the best mobile marketing opportunities for your brand. Collecting the important data, you can figure out which moments are worth targeting through which you can be proved useful. So, let’s know what are these.

#1. Find the brand searches that happen on mobile

While you have to target the mobile micro-moments, it is essential that you know the searches that happen on mobiles. According to the SEO Firms, 75% of the searches are mobile-centric, knowing them you can know what your audiences expect when they are using their smartphones. If you have a physical store, nearby searches are the best opportunity to take advantage of. The nearby searches are not the only thing that your audience search for and that’s what you will know by finding the top mobile searches.

#2. What are the popular questions of your brand

While answering the questions about your brand is the best way to target the audience, knowing what they are asking can help you reach better. The questions asked on the mobile phones differ from the desktop searches. For example, when your audiences are searching for ‘how to repair a broken mobile screen’, this is an opportunity to create more tutorials and hacks videos to help audiences achieve what they want. This would help you achieve what you want.

#3. Go for the mobile surveys

We all know that it is better to ask your audiences what they want instead of playing the guessing game. The customer surveys are the best for this purpose; or in this case, mobile surveys are the best. Ask the questions that can provide you powerful insights about the behavior of the audience. You can know when and why your audience uses smartphones to search for you.

#4. Invest time in the internal meetings

This is probably the most important point of this article. How many of your actually turn to your internal team to discuss what audiences want? You ask your audiences through the survey, you may be focusing on the analytics data but your in-house team has the most insightful data. Some of them may themselves be your target audience or in contact with some of them. Get into a discussion room and put yourselves at the place of your audience. Think what would you want and what answer can possibly satisfy you. Put together what you want and then find out what you need to do.

#5. Interview the real audience

This is another excellent idea in the series. If you have an offline store, you can interview the customers. These customers are the real audiences, they have experienced your product and they can tell you what they expect more. For example; if you sell cartoon juices and the audiences are not buying your orange juice but interested in pineapple juice more, you can know the reason. You can know why your orange juice is not selling and what needs to be done. The data thus collected would be real and exactly what needs to be done.

All the best SEO services agree that these ways are probably the best and need of the hour to target the mobile audience. What do you think?

https://www.10seos.com/top-seo-companies