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There is no secret in that SEO is the name of an evolving aspect. In fact, due to this Best SEO Company is getting frustrated, since they have to keep their tabs on Google’s every movement.
Previously, things were simpler, as SEO was revolving around keywords, title tags, backlinks, and URLs. But today, the there is a change in the number of aspects that one need to consider while working on SEO, these aspects includes user experience, paid advertising, branding, semantic search and much more.
Interesting Fact: Do you know? That Google makes two changes to its algorithm every day.
Observing the changing scenario of SEO world, today we are going to emphasize on some of the prime factors that are very important for your successful SEO campaign. The total number of aspects is four and you will find the detailed description about these aspects later in this post. So, read on!
Content is King
As per the recent study, the content comprising two characteristics such as content length and topical authority significantly beat the content which doesn’t embrace these characteristics. That means the long content was significantly performing much better than the short-term content, to wind up on Google’s first page of search results.
According to the research report, in-depth content tends to rank better than the content which just browsed around the topic. In order to evaluate the quality of a content, there is a tool named as MarketMuse, which analyzes the content by considering their data set and assign a score for its inclusivism.
Thus, we can conclude that writing long term content that covers a single topic in detail would be more important for better rankings on the search results in 2016.
No Need to Stuff Keywords in Title Tags
As you know, Semantic Search enables the search engine to acquire the better understanding of your article’s topic, where you don’t have to perform keyword stuffing. Stuffing keywords into title tags seem that you are writing your content for people not for the search engines. Although, keyword optimization is still important, but it is recommended not to put too many targeted keywords into the title tag since Google appreciates if you are writing your blogs for the users.
Make Site Speed your priority
The time Google declared that page speed will now be considered as one of the ranking factors, the entire SEO world went into the frizzy mode. Usually, Google does not do this like declaring an important aspect that can make your rankings better, but if Google is doing something like this, and if it is easy to implement, then there is no brainer to follow that command!
According to the recent study, site speed should not be overlooked, since fast sites tend to acquire top position in the search results.
Lessen your bounce rate
The aspects that we have mentioned so far like content optimization and keywords are old school SEO props. However, there are some other ranking factors that Google must be accessing nowadays.
One of these new rankings factors includes “user experience signals”, which comprises elements such as bounce rates, spending time on the website and click-through rates. Thus, according to the recent study, these user experience signals are correlated with the rankings on Google.
SEO is considered as an ever-changing landscape and keeping these factors in mind can assure you that you on the right track of SEO strategies this year, as stated by experts in SEO Amsterdam.
Previously, things were simpler, as SEO was revolving around keywords, title tags, backlinks, and URLs. But today, the there is a change in the number of aspects that one need to consider while working on SEO, these aspects includes user experience, paid advertising, branding, semantic search and much more.
Interesting Fact: Do you know? That Google makes two changes to its algorithm every day.
Observing the changing scenario of SEO world, today we are going to emphasize on some of the prime factors that are very important for your successful SEO campaign. The total number of aspects is four and you will find the detailed description about these aspects later in this post. So, read on!
Content is King
As per the recent study, the content comprising two characteristics such as content length and topical authority significantly beat the content which doesn’t embrace these characteristics. That means the long content was significantly performing much better than the short-term content, to wind up on Google’s first page of search results.
According to the research report, in-depth content tends to rank better than the content which just browsed around the topic. In order to evaluate the quality of a content, there is a tool named as MarketMuse, which analyzes the content by considering their data set and assign a score for its inclusivism.
Thus, we can conclude that writing long term content that covers a single topic in detail would be more important for better rankings on the search results in 2016.
No Need to Stuff Keywords in Title Tags
As you know, Semantic Search enables the search engine to acquire the better understanding of your article’s topic, where you don’t have to perform keyword stuffing. Stuffing keywords into title tags seem that you are writing your content for people not for the search engines. Although, keyword optimization is still important, but it is recommended not to put too many targeted keywords into the title tag since Google appreciates if you are writing your blogs for the users.
Make Site Speed your priority
The time Google declared that page speed will now be considered as one of the ranking factors, the entire SEO world went into the frizzy mode. Usually, Google does not do this like declaring an important aspect that can make your rankings better, but if Google is doing something like this, and if it is easy to implement, then there is no brainer to follow that command!
According to the recent study, site speed should not be overlooked, since fast sites tend to acquire top position in the search results.
Lessen your bounce rate
The aspects that we have mentioned so far like content optimization and keywords are old school SEO props. However, there are some other ranking factors that Google must be accessing nowadays.
One of these new rankings factors includes “user experience signals”, which comprises elements such as bounce rates, spending time on the website and click-through rates. Thus, according to the recent study, these user experience signals are correlated with the rankings on Google.
SEO is considered as an ever-changing landscape and keeping these factors in mind can assure you that you on the right track of SEO strategies this year, as stated by experts in SEO Amsterdam.
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