03:16
Uber, the most asked brand when you have to travel daily and you do not want to use that public transport. They are able to mark their presence in almost 70 countries of the world and are trying to be there on the minds of all the people. How is Uber accomplishing various challenges? There were many unusual challenges which were faced by them remarkably and they are still figuring out ways.
Here are those 4 design challenges so as to say:
1.Seventy countries and all with different languages!-
Of course this is a great thing to do. They have to use many marketing tactics as stated by SEO company Mumbai. This is the reason that Uber has recently changed its logo and they are no more using the letter ‘U’ in it because there are many countries where this letter has no meaning.
The challenges go even further, many drivers have low literacy rates and they have problem in understanding various symbols because most of the training they provide is through their app only. Now the developers are providing various onboard materials in the simplest form and are making their drivers more and more literate.
2.4G is not everywhere:
Developed countries like the USA uses 4G networks but what about the developing countries? They are using just 2G network which is not that fast and it takes time to connect and show detailed information. Hence, Uber has developed a simplified version of the arrival time screen. This screen is very optimized and simple representing a single line segment which shows that where is your driver. This page contains the details of the driver, car model and the plate number.
3.Some regions do not use address:
There are places where the present address does not display, in this case the users send the location picture to the driver and the drivers know the location as they know the city. Hence it becomes simplified.
4.Areas with restricted timings:
Many companies like SEO company Delhi says that there are certain areas like in China and Delhi when people are restricted according to the number on their plates. At this time the demand of the people increases for cabs. To face this problem Uber has added a new feature called Uberpool which provides more number of drivers at these places. This helps them to meet the demand of the people at any given time.
Setting up such a big company that too in a critical niche like cabs and travel, Uber had to face and is still facing new challenges. As the laws of the places change the demands also change and hence Uber has to update its features all over again. This takes time and proves out to be very hectic for them. But still they are serving with their new ideas.
Here are those 4 design challenges so as to say:
1.Seventy countries and all with different languages!-
Of course this is a great thing to do. They have to use many marketing tactics as stated by SEO company Mumbai. This is the reason that Uber has recently changed its logo and they are no more using the letter ‘U’ in it because there are many countries where this letter has no meaning.
The challenges go even further, many drivers have low literacy rates and they have problem in understanding various symbols because most of the training they provide is through their app only. Now the developers are providing various onboard materials in the simplest form and are making their drivers more and more literate.
2.4G is not everywhere:
Developed countries like the USA uses 4G networks but what about the developing countries? They are using just 2G network which is not that fast and it takes time to connect and show detailed information. Hence, Uber has developed a simplified version of the arrival time screen. This screen is very optimized and simple representing a single line segment which shows that where is your driver. This page contains the details of the driver, car model and the plate number.
3.Some regions do not use address:
There are places where the present address does not display, in this case the users send the location picture to the driver and the drivers know the location as they know the city. Hence it becomes simplified.
4.Areas with restricted timings:
Many companies like SEO company Delhi says that there are certain areas like in China and Delhi when people are restricted according to the number on their plates. At this time the demand of the people increases for cabs. To face this problem Uber has added a new feature called Uberpool which provides more number of drivers at these places. This helps them to meet the demand of the people at any given time.
Setting up such a big company that too in a critical niche like cabs and travel, Uber had to face and is still facing new challenges. As the laws of the places change the demands also change and hence Uber has to update its features all over again. This takes time and proves out to be very hectic for them. But still they are serving with their new ideas.
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