Monday, 23 May 2016

Getting the first position for your keyword is like a dream come true. We all put in great efforts to make our website rank at the top position for the keywords that we are targeting. Sometimes, we succeed in making a place on the first page, sometimes we do not. Our competitors are too good to leave their spot. This is the time to quit on the keyword. You have to search for a new one.

Well, we have succeeded in making our client rank at No.1 position for a keyword. The work was tough but with some efforts and patience, we did it. Let us share with you the things that really matter to get good ranks in the search engine.

  1.     Know where you are ranking at present, this would give you a reference to start. This would determine whether your efforts are improving your ranks or making the situation worst. You can search on Google the keyword or New York SEO Company suggests using various ranking tools that can tell you your present rank easily.
  2.     Set your goal right. The ranks take some time to improve, it does not happen overnight. You have to decide that you will make your website jump the minimum number of spots in a month. If it works, keep doing good, if not, your efforts are failing and you need to work a bit more. Set the expectations real, though.
  3.     See the difficulty of your keyword and find if you can reach your audiences better with the use of some other keyword. Know your options at the start, this helps you making a more informed decision if a particular keyword does not work.
  4.     Know what is the problem. You may be dedicated towards your work but your competitors may be better than you and they have high authority too. The credibility comes with time and you cannot beat them in a short span. It is better to leave that keyword. Go through the content of all the websites ranking on the first page. This would help you to judge where you stand and if you can beat them with your content.
  5.     Invest some time in on-page SEO. Optimize your page titles, descriptions, H1 tags etc. Create high-quality content, content is the key to success now, and will be for forever. The architecture for your website should be deep, such that it can be indexed better and frequently.
  6.     Link all the similar pages together. These pages may not be ranking well in the search results  but linking with a good performing page can increase the traffic on them. This provides an opportunity to be seen and visibility is everything on the internet.
  7.     Write a guest post and try to leverage the authority and credibility of some website of your niche that allows guest content. Collect inbound links with your quality content. Make the best use of social media and reach to influencers to amplify the message.
  8.     Humanize yourself. Give a persona to your brand, and target the emotional side of your audiences. The outreach emails should be personal and short. Focus on building relationships first and then ask for likes or links.
  9.     Rank for local results. Relevancy is just another name for local results in some cases. You have to make sure that you target local audiences rather than global ones. Include a local flavor in your content. People feel connected to these things more.

So, you think that you already know that and there is nothing new? Well, who said that you have to be different and creative? You have to adopt the things are tried and tested and they actually work. Orlando SEO Company suggests that in order to get long-lasting results, use only fair techniques. It takes time but at least, you will not fear the penalties.

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