Learn Why Throwing An Event Instead Of A Cold Email A Better Option!

In the world filled up with digital distraction, there is a lot of competition to mark your presence. Also, when it comes to building up trust and intimacy, it gets really difficult over calls and emails.

That is why most of the marketers in the SEO agency Bristol are turning towards organizing events to get their brand up close and personal without any kind of distraction.

Events are actually the emails of the current era. This makes the emails outdated and of less importance because of the increasing competition and also because of the changing need of the customer.

Events help a brand in grabbing the complete attention of the client and also later with the help of pictures and videos you can further extend the life of an event. Hence, events actually allow you to create real connections which are just not possible through email.

Let’s read out some other important reasons which tell you to stop cold emailing and dive into planning instead:

1. Events deal with the power of reciprocity

Companies use the phenomenon of reciprocating marketing. This simply means that since the company has organized an event for its customers, the customers feel the debt of returning a favor. They do it either by posting a review in favor of the company or by giving a try to its product.

This ultimately ends up in building a large network of loyal customers for the company.

2. Events convert into news

Events also become news if the media is your friend which is just not possible in the case of cold emails. This can help your company in getting enough popularity and publicity to play its game in a long run.

3. Events generate efficient impression quickly

When you are throwing an event for 500 people in place of drafting an email, it obviously creates more impression. Also, when you invite your guest through continuous notifications and invitation, they feel more important and develop a better impression for the product of your company.

4. Events offer customized pitches to convince the audience.

In comparison to a traditional email, an event obviously generates more attention among the audience. During an event, you are dealing with all the moods and tastes of the clients personally and can convince them for using the product through customized pitches.

But a four paragraphed email will only inform the client about the product and will not create any kind of personalized effect on his/her mind.

5. Events yield a better return on investment in comparison to cold emails.

Events may cost you much more in comparison to email but they definitely yield a better return on investment also. They help you in building a better network among the audience which can prove to be very beneficial for the company in the long run.

The experts of SEO agency Cambridge also states that email is meant for the purpose of supporting your complete campaign strategy. But events actually deliver the lasting impact which you need for your final success.

https://www.10seos.com/uk/cambridge/top10