Link
shorteners are there in use from quite sometime. According to Miami SEO Company they are gaining their importance to shorten those complicated
links of Google. On social media platforms it
has become common for people to shorten links instead of pasting the full
long URL.
Google and Bitly link shorteners are present in the market which help in
shortening the links and making them easier to access.
First let us understand that why shortening the links is beneficial for
the websites:
1.Shorter and less complicated links look much better:
This is true of course that shorter links look much better than those
complicated, long ones. Hence these link shorteners make the long complex links
shorter. If you are mentioning your blog’s link anywhere then there is no need
to paste the whole long line of sophisticated words.
2.Helps in Analytics:
Link shortening services also lead you to a personalized dashboard with
lots of data about your links.
3.Qr Codes:
Google link shortener even provides you the facility of generating QR
codes of shortened links for scanning on mobile devices.
How to Use Google Link Shortener:
This is as simple as anything, you just have to go to goo.gl and paste
the whole link in the box and then cl;ick on shorten URL. Your work is over.
You will automatically get the shortened URL.
It is said that Google link shortener is not that effective as the Bitly
link shortener and hence most of the people use Bitly. This is because Bitly
link shortener provides more tools and analytics as compared to Google.
Why is Bitly more preferred than Google?
1.It adds a custom ending to your link.
2.It creates bundles of email marketing lists
3.You can even see the top performing shortened links.
4.Better analysis of links clicks.
5.Set links as private or public.
6. Add notes and edit links .
7.Integrate with other services.
8.Bitly link shortener is also a Chrome Extension
You can also change the name of your link with the help of Bitly.
Experts from Nashville SEO company say that you can give the name of
your brand in the link and hence it will look and people will understand that
what this link contains before clicking.
If you are sharing that long link you will not be able to count the no.
of clicks on that link but once you shorten it, you will be able to find out
the no. of clicks on the link. So now you can see how useful is Bitly.
Link shortening is still unknown by many people. If you are a business owner or a marketer and are still unaware of this feature the it means you are not up to date and are losing many opportunities. Try this new feature because short links are good.
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