Wednesday, 18 January 2017

Voice search is gaining popularity in the digital world since last few years. Day by day and year by year, people are relying more on voice search as compared to text search. In this revolutionary world, the individuals as well as brands are facing more challenges and competitions in their respective fields. Well, the experts providing best local SEO services believe that ‘voice’ is the future of web search. They stated that the majority of the search queries received by Google and Bing are via voice search on mobile devices.

Since last few years, voice search has discovered a lot of improvements in the quality of digital voice assistant like Siri, Google Now and Cortana. Below are listed some tips that are helpful for businesses to create voice search-friendly web content:

    Focus on phrases and longtail keywords

The searches are transforming from awkward keywords to longtail keywords. The brands and their target audience are becoming more specific because of voice search. It is so because the voice search uses natural language i.e. the way two people generally conversate with each other. There is a bit difference in speaking and writing. The keywords or phrases you use while writing will be different from those you’ll speak to digital assistants. Thus, to create content according to voice search, consider including phrases and longtail keywords in it. Content optimized for voice search engine optimization would therefore need to focus on this very crucial aspect of the nature of voice search.

    Anticipate specific questions asked in a conversational manner

Many times voice search includes entire sentence, so that the more accurate result can be obtained. Since voice search understands the natural language of a human, it helps him to find the desired results. To cater to your target audience, you should consider researching on the questions your potential audience is searching for. This enables you to answer specific questions of your target audience that too in a conversational manner. The more your content answers customer queries in the best and most useful manner possible, you can expect Google to take notice of it and rank the website or mobile site accordingly.

    Optimize your website for local SEO
The best local SEO services provider believe that optimizing a content is the greatest source to rank higher in search engines. In various researches it has been found that the voice search is more likely expected to be local in nature. Keeping this perspective in mind, businesses should keep their profiles and other related information up to date. Search for the questions that your target audience is more likely to ask to the digital assistant and create relatable content that can provide accurate answers to their queries.

    Make sure your website is ready for voice search

If you listen to Google, you’ll come across some relevant keys to ensure that your website is ready for voice search. It states that micro moments is the most effective key to capitalize on any kind of search specifically voice search. Since everyone is surrounded by electronic and mobile devices like tablets and smartphones that are easy and convenient to use. They are treated as the first source of information.

Thus, mobile and voice search are the elements to be focused on majorly by every brand. A mobile site is expected to load quickly, be user-friendly and should contain relevant information for a voice search query. Doing all this maximises the chances for you brand to be chosen by the target audience.
 

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