Wednesday, 22 March 2017

There are a lot of opportunities to get yourself creative with various marketing ideas and techniques. Whether it is a small business firm or a big brand, there are lots of link building opportunities which involves less budget and helps in getting successful results. Yes! It is true that the big brand who have plenty of budgets have more successful opportunities in their way, but it doesn’t mean that the brands will small budget cannot grow. Smaller firms too can grow successfully if they work with set plans and strategies.

Being a small firm, you just need to have necessary tools and knowledge to create a marketing strategy which will effectively help you achieve your desired goals. The professionals from the largest SEO companies states that link building may take time and a lot of effort but it is not that much difficult, but there are some link building exercises which are much easy to capitalize on.

Link building is typical yet the most important component of SEO strategy. To achieve higher ranking generate more traffic, you need to follow link building exercises and it is a great opportunity for SEO companies to enhance its capital through various link building opportunities. Participating in various sort of events is the biggest example of capitalizing on link building opportunities. Few such events are listed below:

    Press/PR mentions:

It is a link opportunity if your company is mentioned anywhere and anytime online. If the article doesn’t have your link mention, you can ask them for a mention. Many websites will be obliged to do so. If you are having a PR team then work with them and have a record of each mention you get online. And if you are a small firm and does not owe a PR team, then you can register your brand on Google Alerts and then can get to know about every mention. Mentions include everything which is related to your company: your company’s name, product’s name, employee name, links and even the logo of your brand.

    Event Attendance:


This is also a source of link building opportunity if you or your brand or any representative of your brand attends any event, speak at the event or participate in any other such activity at the event. Attendance may be in the form of in person or via any video conferencing. Your presence at the event is the must.

    Sponsorships:

If your brand sponsors any event such as festival carnivals, racing events, charity events or any brand’s launch, then insist the event coordinator to mention your brand’s link on the event’s website. It is though not necessary to have link mention but it works as an added bonus to your capital.

    Partnerships :

If your brand is working in partnership with other brands and those brands display your products or services on their website then, ask them to mention link of your website. There is nothing wrong in doing so, it doesn’t violate any of the Google’s guidelines. To get your link mentioned on the partner’s website, you can also mention its link to your website but under a specific page known as ‘Partner’s Page’. Because the direct exchange of link’s mention between two different sites is not allowed and thus can penalize your brand for the same.

Though it is difficult to find link building opportunities, but having a step on these above-mentioned opportunities will not charge you with any extra cost and you can then gain much for your brand. Asking a brand owner to mention your brand’s link have nothing to lose with, if already your brand is listed on that brand’s website.

More Info: https://www.10seos.com/usa/top10

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