Thursday, 15 February 2018

Search engines work on complicated ‘Algorithms’. These algorithms might seem impenetrable or undecodable. That’s true upto some extent because Search Engines ( Google, Bing, Yahoo ) don’t provide these mathematical algorithms. Even the best SEO companies cannot tell you about the Algorithms which are used to improve ranking of a website. Today i am going to explain how can you get insight of these Search Engines. 
Actually these search engines themselves provide sneak peek into how to get better results and increase traffic. Almost 65% Search Engine market is covered by Google and 23% market is covered by Yahoo. Today we are going to discuss- ‘How to get into Google Rank algorithm’. Here are some points which help you to understand how Google search engine works.

* While making your website, one must focus on making a website with connected link. These links should be crystal clear. So that when ‘Crawlers’ enter into your website, they don’t get stuck in loophole. They can move from one page to another page easily. Provide a single static link so that every page is visible.


* Try to make content for Users. Because when you make content for SEO, crawlers track this and degrade the ranking of the website. Deceiving your users can be harmful. Uploading such content for SEO and displaying other content to users, is called ‘Cloaking’. 


* Write a content which is useful and have sufficient information in it. Try to use proper Keywords in order to get better ranking. Content should be rich and clear so that it can describe your topic to users more effectively. Mention the keyword in your title and heading also. Because crawlers read them first and index them.


* Don’t put the text inside the images which you want to be indexed. If your are doing so then do mention ALT tag, so that crawlers can understand what is there in image. Try that your content should not be buried under flash pages or any other rich media. Because search engine can only read HTML text and they easily give up if content is hidden.


* Try to create rich link building. Do not refer to the site or blog which you don’t trust on. These spam pages can affect your website. In the case of ‘Backlink’ write your content on popular and quality pages. Writing on poor pages affects your ranking. Link should be clear so that crawlers can pass through them. 


So these are some vital points mentioned by all search engines which help you to improve Ranking of your website. Many people actually trying to figure out what ‘Rank Algorithm’ actually is and some people has blamed google for degrading their rank ( None of them has won ). If you have to get better Rank then you will have to work on your content. These algorithms do not support any black hat tactics. Even SEO vendors accepts that only way to go higher, is via content. These vendors focus on writing such valuable content so that they can top on the pages of search engine.




Conclusion
 
As we see google and other search engines have upper hand in this business, we have to think from their perspective. They want us to create a website which is user friendly, not Search Engine friendly. Search Engines are updating according to the need of people. What people want, what they are looking for, as per their requirement, Search Engines change their algorithms. It is all for the betterment of a user. I guess now you know how you can write a rich content keeping Search Engine process in mind and achieve better position.

More info: https://www.10seos.com/top-seo-companies

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