How To Use LinkedIn for Sales Prospecting?

Social selling has always been considered as an art, which allows you to search, connect, and nurture the sales prospect for your business. Social media services enables salespeople to delight their potential customers by converting them into their loyal buyers.

Undoubtedly, there are so many social media networks available, but still LinkedIn has always considered as the most powerful platform for business purposes. In fact, many of the display advertising companies believes that social media platforms enables 45%  more sales opportunities.

Here’s five of the most easy way to use LinkedIn platform for sales purpose: 

Optimize your LinkedIn Profile

Few things to make, and you can make your LinkedIn profile  a great asset for sales. The most crucial  thing to remember is to complete your profile effectively, because more are the chances that your sales prospect will look for your profile if  they are interested in your business. Therefore, it is necessary that your profile must leave a positive impact on your customers.

Make sure to optimize your profile by completing the basic profiles like:

•     Change your HEADLINE to grab the attention of your users, or else, LinkedIn will make your current job as your headline.  Write some creative headline with 120 words.
•     Change your SUMMARY by letting the people know who you are and what you do. Don't merely add the list of your achievements.
•     Show your PROJECTS & MEDIA by inserting images and videos to highlight your skills.  

Add each of your customer at your LinkedIn profile whom you are close to

Whenever you close to any customer, invite him to your LinkedIn profile. Find them on LinkedIn network and ask them to join you. Probably, this is one of the easiest way to maintain relation with your customers.

Join and take part in LinkedIn groups

Joining a group is the best way to get connected with your prospects even before reaching at them. Research carefully what your current customer are. Make sure to know well in advance how often the member interacts, how engaging they are, whether it’s an open group or a closed one. No matter how many groups you joined, but try to remain active in those groups. This practices will make you familiar among them.

Group membership is the best way to expand your LinkedIN network efficiently.

Mine your LinkedIn connection for new customers

best email marketing companies believes that collecting the list of emails of the prospective customers is much easy to say, but difficult to implement, and that's where LinkedIn helps to a great extent. It helps in an easy way to search for the email address of someone. You just need to add someone to your network.

Make use of the paid tool of LinkedIn’s dedicated sales

If you want  to conduct the search for your potential customers to generate more leads, you can go a step ahead. Get premium LinkedIn account with access to the LinkedIn sales navigator, which allows you to use many useful features, such as:

•     To search for the prospects aligned with what you can offer to them.
•     Sales insight to make sure what information could your potential customers find the best one as a decision maker
•     Tools to build relationship, so that you can achieve the final aim of your sales.

This tool will facilitate you to search for the right person at the right time. The best part about this is LinkedIn offer this tool with a trial period of 30 days to get started.